E2Bio (CEO Kim Soo-jin) announced on the 13th that it signed a strategic business agreement (MOU) with China.com, the official media under the Chinese State Council, at the auditorium of the Industry-Academic Cooperation Building at Ewha Womans University .
On this day, Vice President Zhu Zhongpeng of China Net attended the signing ceremony as a representative and signed the agreement, and Park Changyong, General Manager of Hainan Airmiup Co., Ltd., a distribution partner of China Net, and other officials from both sides attended and discussed specific cooperation plans.
Through this agreement, E2Bio will utilize the distribution network of Hainan Airmiup Co., Ltd. to gradually open cosmetics, health functional food, and spa & aesthetic stores in major cities in China, and the spa business will be expanded in the form of a franchise.
The China.net, the official public relations agency of the State Council Information Office, is a credible media organization that delivers Chinese policy, industry, and cultural content to the world through multilingual platforms. It is also a large-scale organization with approximately 10,000 employees, and is a comprehensive platform that goes beyond simple media functions to encompass policy-based public relations, digital distribution, and offline store operations. Based on this influence, it plays a substantial role in expanding brands and forming consumer contact points in China.
“This agreement is not only a realistic entry strategy that will allow us to directly introduce our brand and increase our competitiveness based on the local distribution network in China,” said Kim Soo-jin, CEO of E2Bio.
Vice President of China Net, Zhou Zhongfeng, said, “This collaboration with E2Bio is very meaningful as it allows us to stably supply Korean premium products to Chinese consumers and, based on our own infrastructure and partnerships, we can also work together to promote actual distribution and store operations.”
Meanwhile, Air plans to launch a full-scale sales strategy targeting high-income consumers in China and overseas tourists by entering its premium line into the high-end brand zone of Hainan Duty Free Shop.
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