– New products including Pillowy T-shirts and hats unveiled… A space to experience wearing them is also set up
– Strengthening global presence with multilingual guidance and duty-free services for foreigners
-Hyundai Department Store Mokdong Branch Simultaneously Operating… Used Neck Pillow Compensation Sale
Coversummon (CVSM, CEO Jaeho Lee), which operates the lifestyle tech brand 'KEEK', announced on the 9th that it opened a pop-up store at Shinsegae Duty Free Myeongdong branch to coincide with Family Month and the Golden Week season.
Kik is a fashion tech brand that presents functional clothing that combines practicality and style based on Coversum's own smart fabric technology and design. Its representative product, 'Pillowdy', is a combination of a neck pillow and a hoodie, and has recorded cumulative sales of 67,000 units since its launch, establishing itself as a practical item that can be used both for travel and daily life.
This pop-up store, planned to coincide with the season when travel demand is in full swing, will run for approximately five months from the 1st of this month to September 30th, and will showcase Kik's signature items, including the newly released logo T-shirts and hats, as well as the pillowy.
Additionally, the pop-up store will be located on the 9th floor of the Shinsegae Duty Free Myeongdong branch in the heart of Myeongdong, where there is a lot of influx of foreign tourists, and will provide multilingual information services and duty-free benefits, and will aim to increase shopping convenience and satisfaction for overseas visitors.
To celebrate the opening, Coversummon is holding a promotion where the UV windbreaker and pillowy hooded sweatshirt are discounted by 23% and 25% respectively, and the first 50 customers who spend over $200 (about 270,000 won) will receive a Kik new product T-shirt.
CoverSermon CEO Lee Jae-ho said, “Through this pop-up, we can directly introduce Kikman’s technology-based products to more customers,” and added, “We will continue to expand the brand experience centered on major commercial districts and distribution channels and continuously increase touchpoints with global customers.”
Meanwhile, Kik is also operating a travel-themed pop-up store at Hyundai Department Store Mokdong Branch, and is holding various events such as used neck pillow compensation benefits and a 10% discount when purchasing 3 products. The pop-up will continue until the 29th of this month.
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