Buzzville, College Life Platform Everytime and Buzzbenefit Partnership

-Buzzville-Everytime, presenting digital advertising grammar centered on Generation Z through strategic partnership

– Following community and commerce, we provide customized advertisements and rewards for college students and enhance user experience.

Buzzville (Co-CEOs Lee Kwan-woo and Lee Young-ho), an AI full-funnel marketing platform company, announced on the 8th that it has partnered with Everytime (operator: Soap Labs), Korea's first college life platform, and BuzzBenefit, an app monetization solution based on reward advertising.

This partnership aims to combine the strengths of both companies to provide a rewards experience tailored to Generation Z, while also providing rich benefits and improving app satisfaction. Buzzvil’s strategy is to maximize advertising effectiveness by providing customized advertisements and hyper-personalized rewards based on user interests. Everytime plans to introduce gamification elements within the app through ‘BuzzBenefit’ so that users can enjoy the app on a daily basis and experience high immersion and satisfaction.

Everytime applied 'Buzz Benefit' under the name of <Point Campus>. This Buzz Benefit is based on a hybrid structure that has both the flexibility of the web and the stability of the app. It not only provides the same user experience on Android and iOS operating systems, but also allows for quick and flexible improvements by changing the advertising design or interactive advertising content in real time. In particular, the fact that functions can be changed without modifying the code is also evaluated as a great strength.

Buzzvil is expecting that its unique advertising method, 'Multi-mission', will elicit a positive response from Everytime users. 'Multi-mission' is a method in which users participate in advertisements by performing quests like in a game, and mainly focuses on mobile game advertisement content. This partnership with Everytime, whose main user base is college students in their 20s, the core target of mobile games, is expected to produce high synergy in terms of target alignment. The advertising format and content are expected to naturally mesh, leading to tangible results for both parties.

In addition, advertising content with gamification elements such as mini-games, quizzes, and entertainment content is expected to be effective in approaching people in their 20s and increasing immersion. Such content has a great advantage in that it goes beyond simple advertising and induces voluntary participation from users.

Buzzville’s Director of Partnerships, Se-gon Jang, said, “Our partnership with Everytime, which has over 2.9 million monthly users, is not only a meaningful opportunity to expand the target audience of reward advertising participants, but also a very significant first step toward creating a new digital advertising ecosystem centered on Generation Z.” He added, “We will continue to lead the digital advertising market through innovative user-centered advertising experiences and achieve sustainable growth together with advertisers and affiliate partners.”