The technology of 'Pipetree', an AI-based poultry smart farm solution startup, was applied to a local broiler farm of Thai food company CPF (Charoen Pokphand Foods Company) on the 2nd. This introduction is the first step in a large-scale livestock production digital transformation project and symbolizes technology-based operational innovation in the global livestock market.
CPF is a global food company and a key affiliate of CP Group (Charoen Pokphand Group), the largest private conglomerate in Thailand. It exports more than 60% of its annual production to global markets such as Japan, Europe, and the Middle East, and is currently supplying products to 50 countries and directly entering 17 countries. It is evaluated as a global top-tier food company, so the introduction of AI solutions for a livestock company with ultra-large production facilities is all the more significant. In particular, Pipetree’s AI technology enables real-time environmental data collection, disease management, and automation of shipment predictions in a localized manner that is tailored to the complex poultry industry structure with production and shipment management, and can significantly innovate existing operation methods.
Starting with this introduction, joint research and development (R&D) will be conducted for one year with technology and services optimized for CPF’s local production environment in Thailand, and will then be sequentially expanded to approximately 1,200 livestock farms owned by CPF, and separately, at the request of the Senior Vice President (Surachate Pinklao), it is planned to expand to duck farms along with privately owned farms (80 farms).
Pipetree is currently collaborating with industry leaders such as DaChan from Taiwan and Prifoods from Japan in addition to Thailand, and announced plans to expand the scope of its technology from a regional to a national agricultural platform through this introduction.
CPF Senior Vice President Surachate Pinklao said, “In order to lead the global market, data-driven integrated production management technology is needed,” and Pipetree CEO Jang Yoo-chang said, “This project is not simply a solution provision, but the first case of jointly designing the standardization of production structures with global food companies,” showing that the AI-driven digital transformation has also begun in earnest in livestock operations.
Through this collaboration, Pipetree will establish a foundation to lead the innovation model of the global livestock supply chain and establish itself as a technology partner with food giants, while Thailand CPF is expected to establish a ‘global standard for smart livestock farming’ that secures not only production efficiency but also quality and safety.
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