Enrise enters global market with K-health food… Targeting local consumers in China and Japan

– Naturalize Store Opens in China’s ‘Tmall Global’ and Japan’s ‘Qten Japan’… Expanding Local Consumer Contact Points

– Introducing products tailored to the needs of local consumers, including Chinese MZ, parent generation, and Japanese women in their 10s and 20s

– Plans to expand globally, including to major Asian countries, including Japanese offline channels

Enrise (CEO Seunghoon Kim), a health functional food company, is making full-fledged foray into the global market.

Enrise has been preparing to open up global market channels in line with the growing interest in K-health, following the global trend of K-beauty and K-food. As a first step, it plans to enter major online platforms in China and Japan and expand distribution channels to major Asian countries based on this.

The first products to be introduced in overseas markets include the lifestyle health food brand 'Daily' series, Naturalize's representative products 'Kids Kumi' and 'Snowflake Psyllium Husk', and the collaboration product 'Noted Kumi', totaling about 22 types.

First, in China, the Naturalize flagship store will open on Tmall Global, operated by Alibaba Group, the largest commerce company. It will present 'Daily Gumi' and 'Daily Cleanse' aimed at the Chinese MZ generation, who have a high interest in Korea, as well as the Naturalize 'Kids Kumi' series targeting Chinese parents looking for trustworthy children's health food. In particular, the platform will hold a discount coupon event and a 'Daily Gumi' pouch giveaway event to commemorate the opening of this flagship store.

Naturalize will also open an official store on Qoo10 JP, a leading Japanese e-commerce platform, and begin targeting Japanese consumers. As Qoo10 Japan’s main customers are Japanese women in their teens and twenties who have a strong preference for the Korean lifestyle, the company will present products such as the “Daily” series and “Noted Kumi” products with prominent character designs to suit their tastes. In particular, it plans to expand its distribution network to offline channels in the Japanese market within this year.

In addition, Enrise has started exporting to Central Asian markets such as Mongolia and Kazakhstan, and is also preparing to enter Southeast Asian markets such as Taiwan, Thailand, and Vietnam. The plan is to strategically introduce products that reflect the preferences and needs of consumers in each country while maximizing the advantages of K-health food, and thereby expand its position in the global market.

Enrise CEO Seunghoon Kim said, “As interest in K-health food is increasing, Enrise products are expected to receive a response in the global market as trendy Korean-style health food that reflects the two values of lifestyle and health,” and “We hope that Enrise products will be of great help to overseas consumers so that they can enjoy taking care of their health in their daily lives.”

Meanwhile, Enrise operates various brands such as Naturalize, Daily, and Noted Collaboration, and presents products tailored to customers' lifestyles.