Edtech startup Davida (CEO Eunseung Lee) is starting to aggressively target the Middle Eastern market with its AI-based customized learning solution, ‘GENITEACHER.’ Davida announced on the 7th that it plans to establish cooperative relationships with educational institutions and private partners in four key Middle Eastern countries, including Saudi Arabia, Bahrain, UAE, and Egypt, and launch a full-scale local service and conduct a PoC (proof of concept) in the second half of this year.
In Saudi Arabia, we have started preparations to officially launch the Genie Teacher service in the second half of this year with our local partner BAB. Genie Teacher is a hybrid solution that integrates GENICLASS, GENIPEN, and artificial intelligence learning analysis technologies, combining handwriting-based learning and AI real-time feedback to enable personalized learning for each student.
In Bahrain, on April 30, a meeting was held with officials from the Ministry of Education to explain and demonstrate GenieTeacher, and it was agreed to conduct a PoC under the leadership of the Ministry of Education. This is expected to be the first case of pilot introduction of an AI-based learning support solution in Bahrain’s public education system.
In the UAE, we are introducing the Genie Teacher solution to the UAE Ministry of Education together with our local partner, KH, and are exploring future cooperation plans in connection with public schools and smart learning policies.
Davida's strategy is to lower market entry barriers by providing localized solutions optimized for each country, in line with the growing demand for digital education in the Middle East and the government's education innovation policy.
In Egypt, we have agreed to work with Nahdet, the largest publisher in Egypt, to jointly launch a new digital education business based on educational content and integrated with GenieTeacher solutions. The publisher is an influential company with distribution networks throughout the Middle East and Africa, and this collaboration is expected to serve as a bridgehead to accelerate Davida’s entry into the North African market.
Eunseung Lee, CEO of Davida, said, “The Middle East is a blue ocean in the education sector, and there is a high demand for AI-based digital education conversion. Davida is working closely with local partners to create results that lead to actual commercialization.” He added, “Going beyond simple technology exports, we will improve the quality of education with localization strategies tailored to the educational conditions and cultural characteristics of each country, and contribute to building a sustainable global education ecosystem.”
Davida plans to launch and launch a full-scale pilot project based on Genie Teacher in four Middle Eastern countries starting in the second half of this year, and to build a global education cooperation model that can be expanded to Africa and Southeast Asia in the future.
Meanwhile, Davida has been recognized for its technological prowess and potential in overseas markets through ▲ winning the 'Grand Prize' at the Startup Idea Competition ▲ being selected as a Global ODA Corporate Entry Center ▲ being selected as the 2nd Seoul Fintech Lab ▲ being selected as the 'Best' at the 2024 KSC France ▲ winning the 2024 CES Innovation Award ▲ winning the Minister of Trade, Industry and Energy Award ▲ winning the 'Silver' at the Japan AES Global Awards ▲ being selected as the 'Excellence' for ICT R&D by the Ministry of Science and ICT ▲ being selected as the Private Investment-led Technology Startup Support (TIPS) by the Ministry of SMEs and Startups ▲ being selected as the Best Company by the Technology Guarantee Fund ▲ being selected as Startup 4.0 by the Korea Credit Guarantee Fund ▲ winning the Grand Prize for Innovation at the Korea SMEs and Startups Agency ▲ winning the 4th Industrial Revolution Festival Startup Promotion Agency Award ▲ Seoul Investment Office CORE 100 ▲ winning the Proud Gyeonggi SME Award ▲ Hi Seoul Enterprise Excellent Company ▲ winning the Excellence Award at the Korea Intellectual Property Fair ▲ winning the Gyeonggi Province Economic and Science Promotion Agency Director's Award as a Gyeonggi Province Exporter.
- See more related articles
You must be logged in to post a comment.