
I&NA, an IT company specializing in pregnancy, childbirth, and childcare, announced that its premium baby and family brand 'BodllBodll' will participate in the '2025 Kobe Baby Fair' held at COEX in Seoul from May 1st to 4th.
'Bodolbodol' is a brand that emphasizes product design that takes into account the health and safety of infants, and is introducing a hypoallergenic infant detergent based on EWG green grade raw materials and plant-derived surfactants without the addition of 15 types of harmful ingredients. The product received the highest grade, 'Excellent' certification from the German dermatological research institute Dermatest.
This exhibition marks Bodolbo’s third participation in the Baby Fair, and various discount benefits and on-site events are planned.
For customers visiting the booth, a trial pack containing detergent and fabric softener samples will be given away when linking to SNS channels, and a raffle event will also be held for customers making on-site purchases. In addition to Bodolbodol products, prizes will include Shinsegae gift certificates and Atobebe skincare sets.
“Bodolbodeul prioritizes the health and safety of families throughout the entire product development process, and is expanding its brand based on customer trust,” said Jong-Hwi Lee, managing director of I&NA Marketing & Sales. “We hope that this exhibition will be an opportunity to communicate with more consumers and provide them with various benefits.”
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