Social contribution network Happy Alliance (Secretariat: Happy Narae Co., Ltd.) announced that it will be holding the T day 'Good Consumption' campaign from May 5th to 9th to support nutrition for children at risk of malnutrition in conjunction with SK Telecom, Vitamin Angels, and Happy Narae in celebration of Children's Day.
This campaign is conducted for SK Telecom T Membership customers, and when a consumer purchases a product, the same amount of children's vitamins are automatically donated. Customers receive discounts in the 'T day' category within the T Membership application, and nutritional support is provided to children at risk of malnutrition.
The event items include four representative Vitamin Angels products: ▲Nanum Vitamin for Kids ▲Nanum Alti-G Omega 3 ▲Probiotics BGA ▲Comfortable Nanum Enzyme, etc., and T Membership members can purchase the products at a 50% discount from the regular price. One Nanum Vitamin for Kids will be donated for each purchase, and the donated items will be delivered to children at risk of starvation nationwide through the Happy Alliance.
Through this event, Happy Alliance aims to activate sharing activities based on consumer participation and to promote corporate social responsibility. SK Telecom will expand customer contact points through the membership platform, Vitamin Angels will provide products and make donations, and Happy Narae will be in charge of overall campaign operations and donation logistics management.
In addition to this collaboration, the three companies have contributed to supporting underprivileged children in various ways. SK Telecom has been consistently participating through employee volunteer activities, including lunchbox delivery fees, and Vitamin Angels has sponsored a total of more than 350,000 vitamins since 2016.
Jo Min-young, head of Haengbok Narae, said, “This good consumption campaign is a positive model that combines cooperation between companies and consumer participation,” and added, “We will continue to expand the virtuous cycle of sharing and work to spread the culture of donation.”
- See more related articles
You must be logged in to post a comment.