Dunamu Co., Ltd., which operates the digital asset exchange Upbit, announced on the 2nd that it is launching 'UP Class', a digital financial education program for all generations.
'Upclass' is a compound word of Upbit and education (Class), and is a customized education program developed for each generation with the aim of increasing public understanding of digital assets and spreading a sound investment culture. It provides educational content for various age groups, from young people to the elderly, and is characterized by its focus on systematic and practical information delivery about the digital asset market.
According to the Bank of Korea, the market capitalization of the domestic digital asset market will exceed 100 trillion won as of 2024, and the number of investors will be approximately 18.25 million. As the market size expands, the demand for education to protect investors and strengthen financial capabilities is also increasing.
Prior to the launch of the program, Dunamu signed a business agreement (MOU) with the Senior Financial Education Council (Chairman Deok-Hong Yoon), a non-profit organization under the Financial Services Commission, on April 30. According to the agreement, the two parties will jointly promote digital asset financial education for the elderly in their 50s and 60s in the metropolitan area. The education will be taught by professional instructors with an average of more than 10 years of experience, and the textbook was written by Professor Su-Yong Sung of the Korea Financial Institute, a financial consumer protection expert. Dunamu plans to provide more than 120 education sessions by the end of the year to enhance the elderly’s understanding of digital assets and support the prevention of related financial fraud.
In June, we will hold an online quiz-style educational program called 'Challenge! Financial Golden Bell' in collaboration with the Financial Supervisory Service. This program will cover basic concepts and risk factors related to digital assets for the elderly, and will aim to improve participants' financial literacy.
Dunamu is also planning to sequentially release an Upclass youth program for young people in the second half of the year. Previously, through the youth education program 'Duniverse', it recorded about 20,000 participants over three years, and through this Upclass, it plans to expand the education target to all generations.
Lee Seok-woo, CEO of Dunamu, said, “With the growth of the digital asset market, it is an important time to strengthen financial capabilities across all generations,” and added, “We will provide professional and reliable education through Upclass and contribute to spreading a sound investment culture throughout society.”
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