Peach AI selected as '2025 Shinhan Futures Lab 11th Class'

P2ACH AI, an AI-based outdoor advertising (DOOH) effectiveness measurement solution company, announced on the 2nd that it was finally selected for Shinhan Financial Group's startup incubation program, '2025 Shinhan Future's Lab 11th Batch.'

It has been reported that Peach AI CEO Lee Dong-yeol attended the '2025 Shinhan Futures Lab 11th Welcome Day' held on the 30th of last month and met with executives and members of Shinhan Financial Group and had a positive exchange.

'Shinhan Future's Lab' is a representative open innovation program operated by Shinhan Financial Group since 2015, and has supported the growth of innovative startups and their entry into domestic and international markets. In this year's 11th term, excellent companies were selected by dividing them into the 'Collaboration Track' aimed at collaboration with Shinhan Financial affiliates and the 'Cultivation Track' for scale-up and investment linkage of early-stage companies. In particular, this year, a 'Global Field' has been newly established for companies hoping to enter global markets such as Japan and Vietnam, and various support such as customized consulting and local networking will be provided.

Through its selection for the ‘Global Field’ of the newly established ‘Training Track,’ Peach AI is expected to secure practical growth momentum, including opportunities for collaboration with Shinhan Financial Group and its affiliates, as well as connections with Shinhan Financial Group’s overseas network and local corporations for global expansion, policy funds, and IR days.

A Peach AI official said, “By being selected as the 11th Shinhan Futures Lab, we have been able to further strengthen our competitiveness in the global market,” adding, “In particular, we will lead the digital transformation of the Vietnamese advertising market, which is a new challenge in addition to the existing Japanese market, with innovative AI technology.”


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