● Implementation of automatic execution of PR tasks using AI agent-based natural language commands
● Promoting standardization of functional linkage between agents by introducing MCP standards
AI-based PR SaaS startup Starseed (CEO Bom-mi Son) announced on the 29th that it has newly introduced an AI Agent function to its PR automation solution, Pulitzer AI. With the addition of this function, users can now handle major PR tasks such as writing press releases, creating advertising texts, and setting news keywords much more easily using only natural language commands without any separate UI manipulation.
The newly introduced AI agent recognizes and analyzes user requests in real time and automatically executes the core functions of Pulitzer AI. In particular, it can process complex tasks of multiple stages continuously, which greatly improves work efficiency. It enables rapid responses to repetitive requests, reducing the resources required for customer support and improving overall operational efficiency.
The introduction of such functions is a measure in line with the growing demand for PR work automation in the global market and the trend of advanced AI technology. According to market research firm Precedence Research, the global AI agent market is expected to grow from approximately KRW 11 trillion in 2025 to approximately KRW 330 trillion in 2034, with the Asia Pacific region in particular expected to show the fastest growth. Unlike existing rule-based chatbots, AI agent technology capable of natural language understanding, data analysis, and context-based decision-making is emerging as a key means of increasing the level of automation in companies.
In response to these market changes, Starseed is introducing the MCP (Model Context Protocol) standard developed by AI company Anthropic to standardize functional linkage between various agents. It plans to more organically integrate search, generation, summary, and editing functions within Pulitzer AI.
Starseed CEO Son Bo-mi said, “While our company was recently recognized for our technological prowess and growth potential by being selected for the ‘Generative AI Startup Map 2025’ announced by Startup Alliance, the AI agent function is a key technology that will evolve Pulitzer AI into an intelligent PR partner.” She added, “We will continue to advance our services so that more companies and creators can easily start PR by providing value beyond automation.”
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