– Signing of business agreement to enhance AI transformation (AX) and business competitiveness of digital merchants
– Joint operation of 'Generative AI-based education consulting' program
-Providing differentiated education so that digital transformation can become a survival strategy
Kookmin University's Platform SME Research Center announced on the 29th that it signed a business agreement (MOU) with Selfish Club to enhance the AI transformation (AX) and business competitiveness of digital merchants. Through this agreement, various programs such as practical training and content utilizing generative AI will be provided to digital merchants.
The business agreement includes ▲joint development of generative AI-based content ▲joint operation of online and offline generative AI education ▲business consulting based on the needs of digital merchants ▲joint hosting of seminars, forums, and performance sharing meetings.
The Platform SME Research Center of Kookmin University is a specialized research institute established with the goal of supporting the growth of digital merchants and creating a healthy platform ecosystem. It has been continuously conducting data analysis, policy suggestions, research, and education projects targeting digital merchants.
Digital merchants (D-SME, Digital-Small and Medium Enterprise) are online sellers who run their businesses based on digital platforms, and they account for one quarter of all small business owners. They are emerging as a key axis of the economy amid the acceleration of digital transformation.
Selfish Club is a team that applies AI to marketing and business, and produces all content for customer contact points, from AI promotional videos to websites. Selfish Club has an AI expert team and plans to enter the global market in the future.
Kim Do-hyun, director of the Platform SME Research Center, said, “Generative AI is a key tool in the digital economy, and we will enhance the capabilities of digital merchants through practical education and mentoring.” He added, “We will continue to work with Selfish Club to make digital transformation a survival strategy.”
Meanwhile, the research center and Selfish Club conducted two rounds of AI practical training for digital merchants. They conducted training specialized for online businesses, such as marketing automation and content production using ChatGPT, Midjourney, and SORA. Starting next month, they plan to provide customized consulting through ‘Monthly AI Mentoring.’
You must be logged in to post a comment.