Marketing technology company AB180 announced on the 29th that its advertising performance measurement solution Airbridge successfully completed the game marketing conference 'The Future of Game UA: Global Trends and Data-Based Strategies'.
This event was organized to share the latest global trends and data-driven strategies in the mobile game marketing field, and was held on the 24th at the POSCO Tower Yeoksam in Seoul. It was co-hosted by Airbridge, Appier, AppTweak, and Playio.
About 300 game industry marketers and officials attended the event, and various programs such as lecture sessions, panel discussions, and lucky draws were held. The lectures, consisting of a total of 6 sessions, shared practical information on topics such as ▲Game market entry strategies between China and Korea ▲AI-based in-app purchase and profit optimization plans ▲UA strategies using generative AI and predictive analytics ▲Global KPI and app store marketing cases ▲Loyalty program trends, etc.
“Real-time prediction and automation using AI modeling can contribute to improving marketing efficiency and profitability,” said Ham Sang-bin, the lead of Airbridge’s gaming team, while introducing the new feature, “Airflux.” This solution automates mobile game advertising settings to enable personalized marketing.
The panel discussion was attended by UA managers from major domestic game companies such as Appier, Grampus, Kakao Games, Nexon, and Team42, who discussed user acquisition strategies and challenges in the global game market.
AB180 CEO Nam Pil-pil said, “This event was a place to share insights on data-based UA strategies and contribute to the continuous innovation of the gaming industry,” and “Going forward, Airbridge will support domestic and international gaming companies in maximizing their marketing performance based on AI-based analysis and prediction technology.”
- See more related articles
You must be logged in to post a comment.