Buzzni , an artificial intelligence (AI)-based commerce service company, announced on the 29th that it will supply its recommendation AI technology, 'APlus Recommendation AI', to W Shopping.
This supply is part of the commerce-specialized AI subscription service 'Aplus AI' launched by Buzzni last year, and focuses on strengthening the customer-tailored product recommendation function in the e-commerce environment. 'APlus Recommendation AI' is a technology that automatically recommends optimized products to customers by comprehensively analyzing product attributes such as product images, categories, and prices, as well as personalized data such as customers' purchase history, preferences, and popular product indicators.
According to Buzzni, the recommendation AI technology has been shown to increase purchase conversion rates by up to 100% in actual customer tests, contributing to improved user experience and increased sales.
Nam Sang-hyeop, Co-CEO of Buzzni, said, “APlus recommendation AI helps commerce companies effectively utilize customer data to personalize the purchasing experience and increase product search efficiency,” adding, “Through the introduction of the technology, we can expect a positive effect not only on customer satisfaction but also on improving the sales performance of companies.”
Currently, Buzzni's 'Aplus AI' provides various solutions such as short-form AI that supports short-form content creation in addition to recommendation AI, search & recommendation AI for search optimization, commerce core AI including review and attribute automatic analysis functions, and chatbot AI for customer response.
In addition to this W Shopping, major domestic commerce and home shopping companies such as Shinsegae Live Shopping and CJ OnStyle have adopted Buzzni's commerce AI technology, and related services can be subscribed to and consulted on the APlus AI official website.
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