Cross-border e-commerce platform 'Guhada (CEO Jae-seop Yoon),' which expanded its business with the K-beauty global brand accelerating solution 'K-Glowing,' announced on the 29th that it had attracted 8.1 billion won in Series B bridge round investment.
In this bridge round, Industrial Bank of Korea, Coropranext Korea (CNK), and Korea Investment Partners' Singapore local fund 'KIP SOUTHEAST ASIA VENTURE FUND 1' newly participated, and DTNI made an additional investment.
The total investment amount raised was 12.94 billion won, and Korea Investment Partners, POSCO Technology Investment, Korea Growth Finance, GS Retail, and BM Ventures participated.
Having established itself as a leading company in the domestic cross-border e-commerce industry, Goohada achieved sales of KRW 26.6 billion last year and recorded a three-year average annual growth rate (CAGR) of 62.7%, demonstrating remarkable growth compared to its competitors.
Goohada's gross profit margin (GPM) recorded 20.7% (as of 2024), which is far higher than the industry average of approximately 6.7%, and its inventory assets have also maintained 10% of sales for three consecutive years, establishing a stable financial status.
In this way, Gooha has proven its sustainable growth potential and competitiveness in the domestic cross-border e-commerce market. In particular, the successful launch of the K-beauty global brand accelerating solution 'K-Glowing' and its 'business expansion potential into the global market' were recognized, allowing it to attract this investment despite the harsh investment season.
Founded in 2019, Goohada has signed direct contracts with over 80 European boutiques. It collects data on over 830,000 of the latest brand products and links them in real time to over 30 major platforms, including SI Village, GS Shop, 11st, Hyundai Home Shopping, Japan's Buyma, and the US's Garmentory, and provides a one-stop service that handles everything from customer order placement and operation to inspection and delivery.
Earlier this month, Gooha introduced 'K-Glowing' by combining the know-how of an Amazon expert with 10 years of experience, who has accumulated more than 7 years of know-how in direct and reverse direct purchase and established a differentiated cross-border distribution system.
K-beauty brands looking to enter the North American beauty market can simply contact K-Glowing, and experts will quickly and easily take care of everything from product licensing, entry, operation, marketing, and logistics.
Yoon Jae-seop, CEO of Goohada, said, “In less than a month since launching K-Glowing, Goohada has achieved the success of attracting more than 10 K-beauty brands, including global big brands, as customers, and is in the process of signing main contracts with leading domestic beauty brands.” He added, “We plan to use this investment to secure excellent talent that will continue K-Glowing’s rapid growth and further enhance Goohada’s competitiveness.”
Meanwhile, Goohada, which launched K-Glowing, has been selected as an agency implementing the 2025 Export Support Base Utilization Project. Accordingly, K-beauty brands can conduct influencer and advertising marketing in the North American market by using export vouchers through K-Glowing.
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