Global family entertainment company The Pinkfong Company announced on the 29th that it has signed a strategic partnership with Japan's leading broadcaster TBS Television. This collaboration is expected to be a significant turning point in expanding the global reach of K-content based in Japan.
TBS Television is one of the five major terrestrial broadcasters in Japan that produced popular dramas such as “VIVANT” and “Running Away is Embarrassing, but Helpful,” and this collaboration is expected to be an important turning point in expanding the global reach of K-content based in Japan. In particular, the combination of The Pinkfong Company’s strong IP (intellectual property) competitiveness and TBS’s local content production and distribution capabilities is expected to maximize synergy effects.
The Pinkfong Company has rapidly built brand awareness in Japan, surpassing 2.45 billion cumulative views and 190 million hours of cumulative viewing time on its Japanese YouTube channel. It recently established a local corporation in Japan to make a full-fledged entry into the market, and through this partnership, the two companies plan to jointly develop new content targeting the kids and family market, as well as deploy various local business strategies such as content distribution and marketing, and online and offline events.
The first original collaborative content is scheduled to air in the third quarter of this year, and the scope of collaboration will continue to expand thereafter. TBS Television President and CEO Masamine Ryuho said, “The collaboration with The Pinkfong Company is perfectly aligned with TBS’s next-generation strategy of innovative content production and global expansion,” adding, “With the vision of ‘creating tomorrow’s world with the best experience,’ we look forward to presenting fresh and immersive original content to viewers not only in Japan but around the world.”
Kim Min-seok, CEO of The Pinkfong Company, said, “The partnership with TBS Television will be an important milestone in our global business expansion beyond Japan, the next-generation key market,” adding, “Based on cooperation between leading Korean and Japanese content companies, we will expand our contact points with local fans in Japan, and combine our IP competitiveness with our production and distribution capabilities to further strengthen the influence of K-content in the global market.”
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