Salaried Rich People Achieve Sales of 50.8 Billion Won and Operating Profit of 28.3 Billion Won

– Startup Salaried Workers, a financial technology platform startup, has seen its sales grow 27-fold over the past 5 years

– Recorded 9.8 points of lecture satisfaction with differentiated self-planned and produced lecture content

– Platform ‘Wolbu.com’ MAU also increases 10-fold in one breath

Salaried Rich People, a practical financial technology platform for office workers, achieved high performance last year, recording sales of 50.8 billion won and operating profit of 28.3 billion won. Salaried Rich People (CEO Lee Jeong-hwan), a leading domestic real estate and financial technology platform startup, announced on the 28th that its sales jumped 27-fold in just five years from 1.9 billion won in 2019 to 50.8 billion won in 2024, achieving visible growth.

The operating profit ratio of the salaried rich last year was over 55%, and it is rare for a company to achieve an operating profit of over 50% in the startup market, not only domestically but also internationally. The salaried rich, who have been recording continuous profits since their establishment, plan to continue to achieve solid sales growth with the goal of achieving a corporate value of 1 trillion won.

Salaryman Rich is famous for its lectures and practical content that conveys financial information for home ownership and happy retirement preparation for office workers. From stories of office worker investors who have actually saved over 1 billion won, to home ownership and investment concerns with experts in each field, to successful side business content, the various platforms operated by Salaryman Rich are literally full of money-making information for ‘office workers.’

The backgrounds that allowed the Salaryman Rich to achieve rapid success in a short period of time include a community-based system based on quick communication and interaction with customers, self-planning and development capabilities for highly specialized content, and multi-channel operation capabilities. The Salaryman Rich currently distributes content they have planned and produced themselves through various on-media channels such as YouTube, blogs, Instagram, and podcasts along with their main channel, ‘Wolbu.com’, and have achieved a total cumulative traffic (PV) of up to 17.8 million as of last year.

Among them, the performance of 'Wolbu.com', the main financial technology platform for the salaried workers, is particularly notable. The number of monthly active users (MAU) of Wolbu.com has grown more than tenfold in less than a year and a half, from 100,000 in August 2023 to 1.5 million last year. In the economic community within Wolbu.com, an atmosphere of participatory learning is created where students actively share their experiences, such as certifying lectures, sharing reviews, and taking on challenges every day. The analysis is that a stable revenue structure has been naturally established based on strong content competitiveness and platform traffic.

The customized curriculum and close management program that fit each student's life cycle and asset size are also noteworthy. Through this, it supports performance-oriented content that goes beyond simple theoretical education and leads to actual behavioral changes and results. The lecture satisfaction is also 9.8 out of 10, the completion rate is 70%, and the repurchase rate is 40%, setting the industry's highest level records, and is breaking its own records every month.

The initial driving force behind the success of Salaried Rich began with differentiated real estate content. And now, it is rapidly expanding its position as a comprehensive financial technology platform by expanding its area with content that matches the interests and eye level of office workers, such as stocks and side jobs. The sales ratio of areas other than real estate has already exceeded 30% of total sales as of 2024. This is a glimpse of Salaried Rich’s greater vision and growth potential in the future.

Salaryman Rich CEO Lee Jeong-hwan said, “Salaried Man Rich has achieved high trust and growth because it insisted on a practical education model based on sincerity toward customers.” He continued, “In order to provide a foundation for office workers to grow into true ‘salaried man riches,’ Salaryman Rich will continue to evolve into a comprehensive financial technology practice platform that can create a turning point in life beyond a general learning experience.”