Walkers High, which operates the corporate welfare service 'Offresh' and the retail service for commercial spaces 'Workers Market', announced that it is completely renewing its brand and launching under the new name 'FLAGSHOP'.
The flagship store aims to be a flagship store that you encounter in your daily life, and provides an experience that allows you to enjoy the sensitivity of a flagship store that you could only experience at a specific brand's representative store in various everyday spaces. This rebranding is a strategic change that aims to provide a clearer and more intuitive experience by integrating welfare, retail, and media functions under one brand.
Flagship is a 'spatial retail platform' that provides branded retail experiences in various spaces. It covers everything from customized welfare services for offices to smart retail facilities installed in various commercial spaces such as hotels, residences, and schools. It also operates 'flag media' that enables personalized advertising exposure based on accumulated consumption data and technology. It naturally connects brands and consumers from sampling to target marketing.
This rebranding is designed to allow users to experience the latest F&B trends in their daily lives, centered around the 'Flag Zone'. Popular desserts such as Seongsu-dong donuts and Yeonam-dong bagels are curated and provided through the Flag Zone, and once stocking is complete, the 'FLAG ON' icon lights up to provide users with a new consumption experience.
Flagship stores can be installed in various spaces with visitors, such as factories, subways, hospitals, gyms, apartment communities, and employee welfare snack services, and they actually provide consumer convenience, increase space value, and create profitability. They also reduce the operational burden on space owners through periodic product display and management and the provision of consumption reports.
Through this rebranding, the brand BI has also been revamped. We aim to strengthen brand awareness through a simple and intuitive logo and leap forward as a brand that symbolizes a new retail experience.
Kim Chung-hee, CEO of Walkers High, said, “This rebranding is not a simple name change, but a redesign of the entire business centered on customers, taking into account the essence of space.” He added, “We will continue to grow as a brand that provides new consumption experiences in the spaces closest to our daily lives.”
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