Artificial intelligence startup Wadle Co., Ltd. (CEO Ji-hyeok Park) announced on the 26th that it supplied conversational AI agent solution ‘Gentoo’ to the company mall of ‘Ivana Helsinki’, a women’s clothing brand specializing in ceremonial wear, and sales increased 7 times compared to before in just 3 months after introduction.
Ivana Helsinki introduced Gentoo to provide a differentiated customer experience, reflecting the fact that its main customer base of women in their 20s and 30s prefers recommended products over complex searches. Gentoo learns product information, reviews, and customer interests on its own, and is characterized by its ability to provide personalized product recommendations that take into account time, place, and situation (TPO) and size.
Since its introduction, Ivana Helsinki has achieved double-digit growth in transaction volume, and has also confirmed the effects of improved customer response efficiency and labor cost reduction by processing more than 5,000 size-related inquiries in real time per month. The two companies signed a formal contract within a week of the verification stage, and are currently expanding the application of Gentoo to all sections of their own mall to optimize the customer purchase journey.
Gentoo, developed by Waddle, is a multi-agent-based B2B SaaS solution that supports online shopping mall customers' purchasing decisions. It provides natural conversations through floating buttons on the screen and helps reduce customer churn.
Ivana Helsinki Korea Director Kim Min-kyung said, “With the introduction of Gentoo, sales have increased up to seven times, and inquiries about sizes have become more active, which is a great help in resolving customer inquiries.”
“This case study confirmed that size and TPO are key personalization factors for clothing brands,” said Wadle CSO Cho Yong-won. “We plan to continue developing AI agents tailored to the characteristics of each industry to provide optimal purchase conversion solutions.”
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