Dexter Studios (hereinafter referred to as Dexter) announced on the 25th that it has officially launched the media art brand 'FLASHBACKGROUND' in collaboration with the Cultural Heritage Technology Research Institute (TRIC), a digital heritage content specialist.
'Flashbackground' is a combination of the words 'Flashback', a technique used in movies to express scenes from the past, and 'Background', which means historical and cultural origin. It is a brand that provides a space to experience a new world by reinterpreting each region's unique folktales as media art.
Dexter plans to respond to the growth of the digital art market through its subsidiary FlashBackground Inc. and to leap forward as a 'VX (Visual eXperience) company' that provides synesthetic experiences beyond the existing VFX (visual special effects) field. To this end, Dexter is developing exhibitions and content that can provide diverse visual experiences based on its content planning capabilities and production technology.
The Cultural Heritage Technology Research Institute (TRIC) is a specialized company that preserves cultural heritage by converting it into a digital twin and develops content based on it. It is expanding cultural heritage into a multisensory experience asset by integrating cutting-edge technologies such as AI-based restoration, XR, and immersive media art. TRIC is recognized for its high level of technology and expertise in the field of digital heritage through cooperation with the National Heritage Administration, National Museum of Korea, KBS, UNESCO, etc.
The first exhibition space of FlashBackground is 'FlashBackground: Gyerim (Gyerim)' located in Gyeongju, where an ultra-immersive media art exhibition based on the history and folktales of Silla will be held. This exhibition hall is building a high-sensitivity experience environment themed on space-time travel by combining various capabilities of Dexter's visual special effects, realistic content, IP, sound effects, and space design.
Dexter is currently building a media art exhibition hall with a total floor area of 1,700 pyeong and 14 exhibition rooms in the Gyeongju Bomun Tourist Complex, and as international attention is focused on Gyeongju ahead of the 2025 APEC Summit, high interest in the Gyerim Exhibition Hall is also expected.
Dexter Co-CEO Kim Wook said, “We are building a ‘Hip-Tradition’ media art exhibition hall where visitors of all ages can immerse themselves,” and added, “Gyeongju’s original cultural heritage and Dexter’s differentiated content will come together to create a landmark that satisfies diverse needs in culture and arts, travel, tourism, and education.”
Co-CEO Kang Jong-ik said, “Flashbackground is differentiated in that it can plan exhibitions that contain unique stories of the region,” and added, “We are considering building a second exhibition hall in the Jeju area and also plan to explore opportunities to expand overseas, including to East Asia.”
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