“Changing Life with AI” Smart Life Innovation Led by Startups

In line with modern society, where time is valued as gold, AI-based technologies are spreading across industries. In particular, demand for convenient solutions to various life services through online platforms is also rapidly increasing.

In line with this trend, lifestyle service platforms are fiercely competing to innovate user experiences and improve convenience. In fact, startup platforms that provide services closely related to daily life are showing steady growth and expanding into new businesses such as B2B and commerce.

◆ Leaping into a comprehensive life skills platform, ‘Soomgo’

Since its launch in 2015, expert matching platform Soomgo has established itself as Korea's leading expert matching platform by connecting experts with customers in need of various lifestyle services such as moving, cleaning, and hobby lessons.

In particular, Soomgo has been rebranding for the first time in 10 years since its establishment in March, and is making a leap forward as a comprehensive life skills platform through a renewal that reflects the brand slogan and the advancement of services, starting with the introduction of a new logo and brand colors.

Accordingly, we plan to enhance convenience by providing one-stop support from the user problem recognition stage to the resolution process, and further strengthen personalized services such as strengthening expert portfolios, optimizing the review system, and applying customized matching algorithms.

◆ 'Core Value' that Solves Medical Blind Spots with Telemedicine Services

Domestic medical startup COREVALUE is increasing accessibility to medical services through its healthcare camera, ‘Dr. Clobo,’ which allows patients to receive remote medical services from the comfort of their own home.

Patients can consult with doctors by connecting to AWS’s video calling service, Amazon Chime, and check the health of their mouths, skin, scalp, and nose in real time through Dr. Clobo’s high-definition waterproof macro camera. Medical imaging data (images and videos) generated during consultations are safely stored in Amazon S3, AWS’s object storage service that provides industry-leading scalability, data availability, security, and performance, helping doctors and patients track their treatment progress and make better decisions.

As such, the core value is that it is a digital health startup that helps with health diagnosis and prevention, helping everyone manage their health easily and conveniently, and providing a fundamental solution to the problem of blind spots in medical care.

◆ From ‘Laundry Special Forces’ that helps with laundry management remotely using artificial intelligence to ‘Laundry Go’ that analyzes customers’ laundry

The non-face-to-face laundry platform Laundry Special Forces is receiving a favorable response from users by providing laundry services for various items such as clothing, shoes, bags, and bedding.

Laundry Special Forces is focusing on improving service quality by introducing an AI-based quality inspection system and maximizing user convenience through same-day pickup and fast delivery systems. In particular, the AI-based laundry management function 'Laundry Note', which was beta-opened last month, provides differentiated functions such as automatic laundry history recording, provision of clothing information, and customized laundry management guide suggestions, providing a premium laundry experience. In addition, Laundry Special Forces is receiving high customer satisfaction by conducting surveys to provide customized services to consumers and introducing special seasonal items and promotions.

In addition, Laundrygo entered the B2B laundry market by acquiring the domestic hotel laundry factory 'Clean Nuri' in February 2022, and has been expanding its market share in the hotel laundry market by rebranding as 'Laundrygo Hotel & Business' since June 2023. In addition, Laundrygo is actively utilizing IT technology by strengthening its technological competitiveness in various areas such as smart production processes, real-time linkage between customers (mobile apps) and production processes, and analysis of customer laundry through artificial intelligence (AI).


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