New media comprehensive content company DSMC (CEO Yongtae Kim) announced on the 23rd that it had been selected as the official advertising partner agency for global social platform X (formerly Twitter) in 2025.
Through this partnership, DSMC will sign an agency partnership agreement with X and begin strategic collaboration to maximize advertising performance and provide customized advertising solutions to clients.
As X has recently accelerated its transition into an advertising marketing platform, including brand safety from the client perspective and strengthening performance-based advertising functions based on conversion, this partnership aims to maximize the efficiency of the brand’s use of the X platform by combining it with DSMC’s data-based media operation capabilities.
DSMC Group CEO Yongtae Kim said, “The selection of X as the official advertising partner this time is another example of DSMC’s global media platform collaboration capabilities,” adding, “In particular, as X has recently showcased AI-based content recommendation technology such as Grok and advertising automation capabilities, we will actively support our clients by creating synergy with DSMC’s digital campaign operation capabilities.”
Meanwhile, DSMC Group will act as an official partner of global big media and support media execution strategies and actual marketing results optimized for the needs of approximately 150 domestic and foreign brands.
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