Namdo Market (CEO Seungwoo Yang), a wholesale and retail distribution innovation company in Dongdaemun and Namdaemun, has been finally selected for the '2025 TIPA ValueUP' support project hosted by the Technology Information Promotion Agency for Small and Medium Businesses (TIPA) under the Ministry of SMEs and Startups. This project is a program that discovers small and medium-sized businesses with technological prowess and growth potential, strengthens their investment attraction capabilities, and helps them grow into global unicorn companies.
The TIPA ValueUP program is a key project that supports small and medium-sized venture companies with excellent technological capabilities to secure growth opportunities by connecting them with the investment market.
In particular, promising small and medium-sized enterprises are selected through a comprehensive review of technology, business viability, and management capabilities based on in-depth evaluations by investment experts. In addition, multi-layered selection criteria are applied, such as preferential evaluation for non-metropolitan companies with low investment market accessibility, exemption from written evaluation for companies with excellent R&D performance, and priority evaluation for companies designated as innovative products.
In this selection, Namdo Market highlighted its B2B commerce platform centered on wholesalers and small businesses and its advanced AI technology as its strengths. It received high marks for digitizing the traditional wholesale distribution network based on Dongdaemun and Namdaemun and optimizing the platform connecting suppliers and small businesses with AI technology. In particular, the three core solutions operated by Namdo Market, ▲ND MARKET ▲ND UNCLE ▲ND BOX, were noted as representative examples of organic fusion of technology and distribution.
Namdo Market plans to use this TIPA ValueUP selection as an opportunity to fully implement key scale-up strategies such as attracting global investment, expanding into the Japanese market, and advancing AI technology. In addition, it plans to further strengthen its position in the global market through government technology verification and investment linkage support, and establish itself as a competitive K-B2B platform.
Yang Seung-woo, CEO of Namdo Market, said, “This selection is not just a recognition of our technological prowess, but also of our proven performance in actual distribution sites and our platform competitiveness,” adding, “We will connect the value of wholesale markets and small and medium-sized sellers with AI and leap forward as a leading K-B2B commerce company leading the era of global reverse direct purchasing.”
Meanwhile, Namdo Market is an abbreviation for ‘Namdareun Wholesale’ and is a B2B distribution commerce platform for wholesale and retail businesses based on the Dongdaemun and Namdaemun wholesale markets. In addition to the commerce platform, it is leading the digital transformation of the domestic and international wholesale ecosystem through specialized services centered on businesses such as ND UNCLE, an order and settlement automation system for small businesses, and ND BOX, a fulfillment service exclusively for wholesalers that simplifies delivery and logistics.
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