Macho Adolescence announced on April 9 that it signed a business agreement (MOU) with the Jeongseon-gun Urban Regeneration Support Center to reconstruct empty houses and idle spaces in Jeongseon-gun into spaces in harmony with nature.
This agreement was promoted with the goal of creative and nature-friendly urban regeneration utilizing local resources of Jeongseon-gun, and to enhance regional vitality by transforming abandoned idle spaces into emotional and practical spaces.
Based on the experience gained from various space branding projects such as ‘Starfield COEX Mall Byeolmadang Library Pop-up Garden’ and ‘Gentle Monster Gentle Garden’, Macho’s Adolescence plans to apply the planterior planning and design strategy utilizing natural elements to Jeongseon-gun.
Jeongseon-gun Urban Regeneration Support Center will discover idle spaces and empty houses and support practical business promotion through connections with local communities and administrative support.
Kim Gwang-soo, CEO of Macho’s Adolescence, said, “Reconstructing idle spaces in the city into spaces that combine nature and emotion is an important direction for urban regeneration,” and “We will implement a sustainable regional revitalization model through space branding that reflects Jeongseon’s natural environment and local culture.”
Lee Yong-gyu, head of the Jeongseon-gun Urban Regeneration Support Center, said, “We expect that Macho’s Adolescence’s differentiated spatial strategy will provide new value to residents and visitors while solving the problem of empty houses in the region,” adding, “We will actively support them so that they can produce tangible results through cooperation.”
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