Lee Kyung-jae, CEO of pregnancy, childbirth, and childcare IT company i&na, received the National Assembly Health and Welfare Committee Standing Committee Award at the 2025 Korea Brand Awards and ESG Management Awards Ceremony held at the Korea Exchange Convention Hall in Yeongdeungpo-gu, Seoul on April 16.
The awards ceremony was hosted by the Korea Brand Association, a public interest corporation, and was designed to discover and reward organizations and individuals with excellent ESG (environment, society, and governance) management performance.
CEO Lee Kyung-jae was awarded for his contributions to the social sector, especially in the childbirth and childcare support services sector. He was evaluated to have contributed to the digitalization of the postpartum care industry through the development of services that combined artificial intelligence (AI) and the Internet of Things (IoT) technology, and to have had a real impact on improving the quality of life for families giving birth.
I&NA developed 'AI Nanny', the first AI-based newborn care service in Korea. This service analyzes the baby's breathing and movements in real time and provides immediate notifications to the guardian when abnormal signs occur. In addition, 'Bebecam', which provides real-time video services to neonatal rooms in postpartum care centers, was introduced, setting an industry standard for digital postpartum care.
In addition, the number of cumulative subscribers through the 'Ivory' app, a platform that comprehensively provides information on pregnancy, childbirth, and childcare, has exceeded 1.3 million, and approximately 30,000 new subscribers are being added every month.
The company has also expanded its business areas with various services such as the smart postpartum care system 'Bebe Mom Care', the professional postpartum helper matching service 'Moms Manager', and the infant/toddler detergent brand 'Bodol Bodol'.
CEO Lee Kyung-jae said that he plans to continue research and development to develop a more precise and predictable health management system for mothers and newborns. He also said that he will strive to ensure that the technology and services provided by I&NA can contribute to improving the domestic birth and childcare environment.
- See more related articles
You must be logged in to post a comment.