Ablely, its own simple payment service 'Ablely Pay' ranks first in payment methods

-Highest usage rate among those in their 20s… 40% of all customers in their 20s use Able Pay

-Able Pay reuse rate exceeds 70%… Effect of payment process simplification

– 1.2 million users in just 6 months since launch, cumulative payment amount exceeds 200 billion won

-Future plans to launch full-scale fintech business including advancement of seller payment system and loan support

Ablely, a style commerce platform operated by Ablely Corporation (CEO Kang Seok-hoon), announced on the 22nd that its simple payment service 'Ablely Pay' has recorded the highest market share among payment methods.

Able Pay is Able's own simple payment system launched in July of last year. Once a customer registers a payment account on the Able application (app), they can easily make payments by simply entering their password. It is convenient to use as payment can be made immediately without entering credit card information or running a banking app, and it is optimized for repetitive payments.

According to the analysis of payment methods by age group, 'Able Pay' was found to be used the most by those in their 20s, and was counted to be used by approximately 40% of all 20-something customers. It is analyzed that this has driven up the usage rate by increasing payment satisfaction, which is in line with the consumption tendencies of the younger generation that prefer a fast and intuitive payment experience.

It also shows a high reuse rate, with over 70% of Able Pay users using it again. This is a much higher rate than the 50% reuse rate of other payment methods, including card payments. Thanks to this performance, the number of users exceeded 1.2 million in January, just six months after the service was introduced, and the cumulative payment amount exceeded 200 billion won. It is interpreted that the lock-in effect was achieved by minimizing inconveniences in the payment process and improving the user experience.

Able is accelerating its new business by starting with the introduction of simple payment and launching fintech services in earnest. In the future, it plans to expand financial services such as advanced payment systems for sellers and loan support. The goal is to provide an environment where sellers can run their business smoothly with Able without any additional services, and to provide users with a more convenient shopping experience.

“With mobile shopping becoming a part of our daily lives, payment has become an important factor in determining shopping satisfaction. Through Able Pay, we are maximizing customer convenience and strengthening customer lock-in,” said Taejin Kim, PO (Product Owner) of Able Pay. “We plan to continuously expand our fintech capabilities so that both sellers and users can conveniently shop for and sell products based on Able Financial services.”