– All domestic B2B leaders including LinkedIn, Yanolja Cloud, Modusign, Ringle, and Channel Talk
– The first large-scale conference in Korea to present integrated B2B practical strategies
Elephant Company, a B2B marketing specialist, has released the second speaker list and full program for 'B2B Roadmap 2025', which will be held at Bottega Maggio La Foresta in Seoul Forest on May 22-23.
Under the slogan, “A B2B world without right answers, so that all companies can find a better way,” this event is a place to share integrated execution strategies that connect the entire process from marketing to customer conversion and business strategy as a single flow. In particular, with the addition of speakers and the participation of 30 partner companies following the first presentation, it has become the largest B2B specialized conference in Korea.
As major companies such as Samsung and LG are strengthening their B2B businesses due to the recent market volatility, B2B models based on long-term relationships are gaining attention as a stable profit structure. This conference, planned in this trend, sought to differentiate itself by focusing on execution that B2B practitioners can immediately apply in the field, from search-based organic strategies, intent-centered sales, and AI utilization strategies.
22 Strategies Every B2B Practitioner Will Find Answers To
A total of 22 sessions and additional speakers have been confirmed through this second public release. In addition to the previously announced B2B industry leaders such as LinkedIn, Modoosign, and Ringle, experts from various fields have joined.
- Kim Jong-yoon, CEO of Yanolja Cloud,
Under the theme of “The Future of the Hyper-Personalized Travel Industry,” we introduce vertical AI and automation-based digital transformation strategies for each B2B industry. - Choi Pil-Jun, COO of Class 101
The “Class 101’s B2B Entry Story” session presents the questions and answers that are absolutely necessary when a B2C company expands to B2B. - Channel Talk's Moon Hee-chul, business development lead , and Kim Ji-eun, business operation lead
Through the session “Global SaaS Channel Talk, Who should I sell to, how much, and how?”, we will reveal global market entry strategies and practical sales strategies. - Cho Yong-min, CEO of Unbound Lab Dev (former managing director of Google Korea)
The session “B2B Business Survival Strategy in the AI Era” will reveal business strategies essential for the rapidly developing AI era. - Etienne Gautheron, Jellyfish Korea CEO , said:
Through “Paid Marketing Strategies for Global B2B Companies,” we introduce advertising strategies and successful cases that can be applied not only in the domestic market but also in the global market. - Ahn Young-hak, CEO of Eventus, said
In the session “B2B Lead Generation Strategies That Create 100% ROI,” we will reveal marketing strategies to generate and convert leads through webinars and online and offline events. - In a panel talk titled “A Weapon for Creating Customer Relationships: B2B CRM Practical Utilization Strategies,” the three leading domestic B2B CRM companies , Salesmap CEO Hee-young Kim, Pixelit (Relate) Vice President Hyun-jun Kim, and Business Canvas (Recatch) CEO Woo-jin Kim will present ways to utilize CRM to create marketing and sales synergy for B2B companies.
- Kim Nam-hee, Director of Human Resources Planning at Daewoong (author of “What Makes a Good Seller Different”) shares practical insights that combine relationship-centered sales strategies with business psychology in the session “You Can Sell Without Selling.”
Providing a variety of experiential programs for practitioners
This conference is expected to be attended by approximately 1,000 people, from B2B leaders of mid-sized and large companies to startup executives and practitioners. In addition to simple presentations, various programs that allow for practical experience and exchange have also been greatly strengthened.
The 'B2B Partner Zone' operates a booth where you can see and experience the B2B customer journey at a glance, from potential customers to contract signing. By experiencing the booth at each stage of the pipeline from the customer's perspective, you can understand the entire process of B2B business.
In the 'B2B Base Camp Zone', a 'Solution Board' exhibition will be held where speakers and partner companies will provide answers to participants' questions in advance. Through the 'Connect Board', a place will be provided where you can leave messages directly to speakers and partner companies even after the session ends, and connect with new opportunities.
In particular, the newly released 'Pathfinder Challenge' is an interactive event where you go to find the B2B roadmap located throughout the event venue. If you experience the entire journey from the B2B partner zone to the base camp and collect 7 stamps, you will be provided with premium goods.
On the evening of the first day, a 'B2B Dinner Party' will be held, providing an opportunity for around 100 B2B practitioners and leaders to interact closely across industries.
“The overall outline of B2B Roadmap 2025 has been revealed through the announcement of the second speaker lineup and experiential programs,” said Kim Ye-ji, CEO of Elephant Company. “We want to go beyond simple knowledge transfer to create a venue where practitioners can directly confirm implementation strategies in the field and make real connections with industry leaders . We hope this will become a starting point for the domestic B2B market to become firmly connected and grow.” She added, “This event will not be a one-time event, but will establish itself as a continuous knowledge-sharing platform where B2B companies can grow together.”
Meanwhile, Elephant Company is a company leading the domestic B2B marketing market with a “content growth marketing” framework that proves organic marketing performance with data. In 2024 alone, it planned a total of 1,189 pieces of content and led business growth.
This conference will be held for approximately 1,000 people, and early registration will offer discounts. Participants range from domestic and international B2B marketers and salespeople to startup executives and leaders of large corporations. For more information and inquiries, please visit the official website of Elephant Company or the event platform Eventus.
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