Natural Core announced on the 21st that it signed a business agreement (MOU) with the Animal Freedom Union on the 17th for the protection of endangered animals and improvement of awareness. The purpose of this agreement is to establish a mutual cooperation system for the rescue and protection of abandoned animals and other animals in endangered situations, and to raise social awareness.
The business agreement signing ceremony was held at the dog shelter 'On Dog' located in Namyangju-si, Gyeonggi-do, and was attended by officials from both sides, including Jinyoung Lee, CEO of Natural Core, and Heekyung Jo, CEO of the Korean Animal Liberation Front.
According to the agreement, Natural Core plans to regularly provide pet food products such as puppy food and adoption kits to the Animal Freedom Union for the protection of endangered animals. The adoption kits provided will be delivered to companion animals and will consist of customized food and snacks that take into account the animal’s age, health, and personality. It is expected that this will help reduce the burden of care for companion animals in the early stages of adoption and increase understanding of companion animals.
Animal Freedom Union is a non-profit animal protection organization established in 2000 that has been continuously operating various education and awareness-raising campaigns to improve animal welfare, along with animal rescue, protection, and adoption activities.
“In order for rescued animals to start a new life, they need continuous protection and care,” said Cho Hee-kyung, head of the Animal Freedom Union. “The participation of companies like Natural Core that are interested in animal welfare and work together is a huge help.”
Lee Jin-young, CEO of Natural Core, said, “Improving animal welfare goes beyond one-time sponsorship and requires sustainable structural support, including awareness improvement,” adding, “Natural Core will continue to actively contribute to protecting endangered animals and promoting animal welfare as a pet lifestyle company.”
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