In an era where data rules the road, “cars become moving sensors”
“Cars are ‘moving data sensors’”
A conference room in Seongnam. CEO Baek Yong-beom (55) picks up a sensor terminal on the table and speaks.
“‘When is the bus coming? Where is the taxi?’ People want to know in seconds, not minutes.”
His eyes are filled with confidence as he shakes the small device in his hand. He is seeking the essence of future transportation not in simple connections but in the ‘accuracy of data.’ CEO Baek Yong-beom drew a line in the air with his finger and asserted, “Where data is collected and how it is processed will be the deciding factor in the mobility ecosystem.”
'V2X Era', the Key is Refined Data
Jastec M is a mobility data platform company that manufactures vehicle data collection terminals, analyzes and processes the data, and supplies it in the form of API. The starting point of the technology is Jastec, which has an 80% market share in the automobile inspection equipment market. In addition, the direction of platformization originated from Infinity Plus, founded by CEO Baek Yong-beom.
He stood at the conference room window and pointed to the road in the distance.
“We are one of the few companies that can collect and analyze data without the cooperation of the automakers. Not being dependent on OEMs gives us a huge competitive edge overseas.”
Unlike global competitors such as Israel's 'Otonomo' and Europe's 'TamTam', JastecM is building a technology-independent platform armed with sensor-based raw data acquisition and independent standardization capabilities.
Data is soon to be 'infrastructure'
CEO Baek Yong-beom's explanation, which he emphasizes by tapping the table, converges into one message.
“Late-night on-demand buses, carbon reduction policies, autonomous driving systems…” he continued, folding his fingers one by one.
“All of this is based on accurate data. Among thousands of pieces of data, only ‘refined core data’ can make future mobility possible.”
Jastec M possesses technology to evaluate battery performance and safety in real time based on electric vehicle driving data and to detect sensor abnormalities in autonomous vehicles in advance.
CEO Baek Yong-beom carefully opened the product in the conference room and showed the inside, explaining, “The terminal itself is equipped with sensor fusion technology (GPS+IMU) and a risk event detection algorithm, which makes it possible to predict failures and analyze driving habits.”
“Startup survival strategy? Absolute No. 1 in one field”
CEO Baek Yong-beom’s future outlook was also mentioned at the 2017 World Strategy Forum. His prediction of the “end of car ownership” became a reality in 2025. He spoke with a serious expression, pointing to the model cars in the conference room.
“In the future, all vehicles will be connected via V2X. Vehicles will no longer be objects of ownership, but assets that can be called and used.”
CEO Baek Yong-beom spoke while visualizing data gathering with his hands clasped together.
“The key here is, ‘How lightly and accurately can we refine massive amounts of data?’”
JastecM's business model does not stop at collecting data. It focuses on 'data value-up' by refining, processing, and integrating it and then turning it into a service. This is the definition of a 'platform company' that JastecM talks about.
“Autonomous driving may seem to be centered around large companies, especially OEMs like Tesla, but in reality, it is startups with technological prowess that are leading the core technology,” Baek Yong-beom emphasized. He said this while organizing documents spread out on the table.
“A startup can’t do everything well. That’s why I dug a single well called ‘automobile network data collection/analysis.’” He said firmly, clenching his fist. “We move deeper and faster than anyone else in that field.”
CEO Baek Yong-beom said, “The key is to ‘not get caught up in complexity’ and ‘execute with a sense of speed,’” and he is using “Time to Market” as the keyword for the survival strategy.
CEO Baek Yong-beom sighed as he pointed to the world map.
JastecM also entered the US and Japanese markets, but what was more difficult than technology was the cultural barrier and communication.
“Japan is quite conservative. Even though they are technologically advanced, it takes a long time to make people understand.”
He continued, making a gesture of clasping his hands together. “That’s why we design structures that coexist with local partners.”
It is not a simple export, but a strategy to create a joint achievement structure. “This is the key to overcoming the ‘global turf,’” he emphasized.
Cars are now moving data sensors
What will Jastec-M look like in three years? CEO Baek Yong-beom stood by the window and smiled as he looked into the distance.
“In the electric vehicle and autonomous vehicle data market, our data will become the infrastructure and a central platform for convergence with various industries.”
The company's next milestone is an IPO through a technology-specific listing. CEO Baek Yong-beom spoke in a firm tone until the end.
He said, pointing to the cars on the road visible through the window.
“We are a company preparing for an era where people don’t own cars. In that era, ‘those who have data’ will be able to connect everything.” 
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