– Analysis of sales trends of 225 brands that introduced the Reconciliation Award emblem from 2018 to 2023
– 72% of brands that used the Reconciliation Award emblem saw their sales grow more than double
– The growth rate is higher for new and small brands with low brand awareness and sales volume.
Birdview Co., Ltd. (Respective CEOs Woong Lee and Kyungil Kim), which operates the beauty platform Hwahae, has released the results of a sales analysis of brands that utilized the 'Hwahae Award Emblem' in marketing, and announced that 72% of all brands recorded an average sales growth rate of 105%.
The Reconciliation Award emblem is a certification mark given to products that have won the 'Reconciliation Award', which is selected based on over 9 million real user reviews and rating data in the first and second half of each year. Brands can use the emblem on product packaging, online detail pages, marketing content, etc. to effectively convey brand awareness and product power to domestic and overseas consumers.
In order to quantitatively measure the marketing effect of the Reconciliation Award emblem, Reconciliation analyzed the sales trends of 225 brands that utilized the emblem from 2018 to 2023. Among them, 78% of new brands with annual average sales of less than 5 billion won showed an increase in sales, with an average growth rate of 165%.
78% of brands with sales of less than 10 billion won also achieved sales growth, with an average growth rate of 160%. 79% of brands with sales of less than 30 billion won showed growth, with an average growth rate of 132%. In addition, brands that purchased the Reconciliation Award emblem more than twice during the same period showed double-digit sales growth rates compared to the year before purchase.
Kim Kyung-il, CEO of Birdview, said, “Through this analysis, we were able to confirm that the Reconciliation Award emblem is an effective business tool that drives brand growth,” and added, “We will continue to faithfully fulfill our role as a bridgehead connecting brands and consumers and strive to create a healthy K-beauty ecosystem.”
Meanwhile, Hwahae is accelerating the growth of K-beauty brands through various programs such as ▲Brand Boosting Program (BBP) ▲Hwahae Survey Group ▲Display Advertisement. Last November, it launched the global web English version, surpassing 100,000 MAUs in two months, and in February this year, it launched the Japanese version, helping brands that received good reviews from Hwahae naturally strengthen their global awareness.
You must be logged in to post a comment.