In the digital transformation era, 'K-startups' are trying to close the gap with large corporations

Although digital technology is expanding across industries, the technology gap between large companies and SMEs is still large. In fact, according to the 'Corporate Digital Transformation (DX) Promotion Status and Survey Analysis' announced by the Korea Industrial Technology Promotion Association in July 2023, 68% of large companies are promoting DX (partially promoting to actively promoting), while only 31.7% of SMEs are promoting DX. There is also evidence that domestic SMEs are adopting cloud technology at a low rate, and it is pointed out that it is more difficult to operate IT services.

In this situation where small and medium-sized enterprises are slow in adopting DX and cloud, the government is actively implementing support policies to eliminate blind spots in the digital transformation era. The Ministry of SMEs and Startups is promoting a DX project to automate, intelligentize, and automate processes by introducing manufacturing robots, smart factories, and digital twins to approximately 1,700 manufacturing small and medium-sized enterprises.

In addition, due to the international situation, high exchange rates, high prices, labor shortages, and shrinking domestic demand, small and medium-sized enterprises are preparing survival strategies. The industry is also actively introducing customized solutions so that companies can stably operate and maintain IT services without IT professionals. Through this, small and medium-sized enterprises are preemptively responding to reduce the burden of cost and labor shortages and to operate more efficient businesses in a digital environment.

◆ Supporting DX for small and medium-sized businesses with AI-based data analysis and SaaS solutions, Vizentro

Bizentro, a business IT solution company spun off from Samsung SDS, supports the DX journey of small and medium-sized businesses through its AI-based real-time data analysis solution, ‘Zenitics’, and its SaaS-type integrated business solution, ‘ZeniOne’. Zenitics uses AI technology to provide real-time data analysis and prediction functions, helping with sales forecasting and monitoring key performance indicators. In particular, it innovates the corporate decision-making process by deriving key insights through generative AI-based in-depth data analysis to improve operational efficiency. It also contributes to strengthening the competitiveness of small and medium-sized businesses by immediately analyzing changes in market conditions.

JennyOne, scheduled to be released in March, is an AI-based SaaS solution that integrates collaboration tools, business operation management, and data analysis functions. JennyOne’s automated data analysis function optimizes work processes and contributes to reducing operating costs, supporting the creation of an efficient work environment. Bizentro is expected to help small and medium-sized businesses start DX more easily through reasonable rates and flexible customization options.

Kakao Enterprise offers various benefits that practically help startup DX

Kakao Enterprise operates a mutual program called 'Rocket Launcher' to help startups transition to the cloud and enhance their competitiveness. The program consists of 'Launch', 'Boost', and 'Grow' tracks, and each track offers different standards and benefits.

▲The Launch Track provides 5 million won in Kakao Cloud Credit to all startups that meet the application requirements. ▲The Boost Track provides 20 million won in Kakao Cloud Credit and a 6-month Kakao Work pass to startups that have been separately selected. ▲The Grow Track provides 35 million won in Kakao Cloud Credit and a 6-month Kakao Work pass free of charge to startups invested in by venture capitals and accelerators affiliated with Kakao Enterprise.

Kakao Enterprise is not only supporting cloud credits, but is also strengthening practical benefits such as Kakao Cloud technology education, technology consulting, and expert technology support. In addition, it plans to provide diverse support to startups to expand their businesses by linking with over 100 third parties.

◆ Operation of 'IT Expert Service' to help small and medium-sized businesses operate and build IT infrastructure, Korea Fujifilm BI

Korea Fujifilm Business Innovation (hereafter Korea Fujifilm BI) is introducing 'IT Expert Service (hereafter ITESs)' that provides integrated support for the operation and construction of IT infrastructure for small and medium-sized businesses. ITESs, launched in Korea by Korea Fujifilm BI, is an integrated subscription service that provides ▲IT expert manpower service ▲purchase of IT-related equipment and solutions ▲operation management in one stop to solve IT-related problems of companies in real time.

ITESs help SMBs (small and medium-sized enterprises) and SOHOs (small and medium-sized businesses) that have difficulty in setting up dedicated personnel or separate systems to focus on their core business based on ▲customer work environment analysis and consulting ▲IT integrated purchase and construction ▲IT maintenance and operation management. They closely analyze customer work environments and provide consulting on optimized IT environments, and support immediate response and equipment maintenance and management in the event of failures through a dedicated help desk.

In fact, Nordmason, a global masstige company that launched the beauty brand 'Huxley', introduced ITESs in line with the expansion of its business scale. Through this, it strengthened security by ▲converting from wired to wireless networks ▲introducing integrated threat management solutions and NAS servers ▲establishing endpoint security solutions, and it said that work efficiency and productivity have increased as hardware and software can be managed at once.

Also, when the CrowdStrike incident occurred globally in July 2024, Fujifilm Korea BI utilized its ITESs to quickly recognize the incident before the customer's request and respond quickly. Fujifilm Korea BI visited the site directly and resolved the issue of continuous reboots after the blue screen occurred, and for customers who wanted online services, it produced and distributed customized guides for system stabilization.


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