– Won Bo-ram, Head of BHSN Marketing & Communications → Promoted to CBO
-Global business expert who has worked at Samsung Electronics MX, Yanolja, and Bimae Friends
BHSN (CEO Jeong-geun Lim), which operates the business legal AI solution 'allibee', announced on the 17th that it has appointed Won Bo-ram, who was in charge of sales, marketing, and communications, as Chief Business Officer (CBO).
The new CBO, Won Bo-ram, started out in the Japanese global sales division of Samsung Electronics’ MX (Mobile eXperience) division, and during her tenure, she planned a local-only smartphone and recorded the highest annual sales in the Japanese market. After that, she worked as the head of the Yanolja Global PR team and the head of the Be My Friends Marketing & Communications team before joining BHSN in 2023 as the head of the Marketing & Communications headquarters.
CBO Won Bo-ram, based on her SaaS (Software as a Service) industry know-how from Yanolja and Bimae Friends, immediately after joining the company, took charge of the launch of the subscription model and marketing of the company's core service, 'Allybee', and increased brand awareness. Since 2024, she has been recognized for her capabilities as a business expert and has played a decisive role in establishing 'Allybee' in the market as a legal AI solution by expanding her business areas to include sales and business development.
Accordingly, BHSN selected Won Bo-ram, CBO, who has extensive experience in overseas markets ranging from large corporations to unicorn startups, as the head of global business. In particular, it was judged that BHSN will create synergy in global business and localized marketing in the future as it has laid a foundation for a stable business and a foothold for publicizing its legal AI technology to the outside world.
BHSN is further accelerating its domestic and overseas SaaS business. In addition, it plans to accelerate its overseas expansion so that 'Allybee' can establish itself as Asia's representative business legal AI solution. Starting with Japan, where the corporation was established, it will expand its base regions to China, Vietnam, and Indonesia, and begin to attack the Asian market in earnest.
Lim Jeong-geun, CEO of BHSN, emphasized, “Even in the bitter cold, BHSN’s legal AI technology played a decisive role in attracting Series B investment,” and “Now is the most important time to solve customers’ real problems with AI and connect them to sales.” He continued, “Through the appointment of the new CBO, we will further accelerate the domestic sales expansion and overseas expansion of ‘Allybee’ and grow into a legal AI company representing Asia.”
Meanwhile, BHSN is rapidly establishing its position in the legal AI field by forming a management team comprised of experts in each field, including CEO Jeong-geun Lim (former attorney at Yulchon Law Firm), Chief AI Officer Hyeong-jun Kim (CAIO, former AI research engineer at Naver and SK Telecom), and Chief Technology Officer Yong-hee Lee (CTO, former Green Labs and Coupang). Recently, it has launched a SaaS service that supports contract and policy/regulation management based on its own AI technology specialized in the legal domain, expanding the scope of application to finance, real estate, etc.
You must be logged in to post a comment.