Madeleine Memory, which operates the brand resale solution 'Relay', announced on the 17th that it has attracted a total of 2.1 billion won in Pre-A2 round investment. New investment firm Aventures participated in this investment as the lead investor, and existing investor Coolidge Corner Investment also participated in a follow-up investment.
Madeleine Memory is a company that introduced the concept of brand certification resale to the fashion market, and is establishing resale services as a new distribution channel through partnerships with major fashion brands. Currently, it is operating the 'OLO Relay Market', a resale market exclusive to Kolon Mall, in collaboration with Kolon FnC, and is also planning to launch a resale market exclusive to LF's own mall within this year.
With this investment, Madeleine Memory plans to diversify the partnership model of its 'Relay' platform and expand collaboration with distribution channels such as department stores beyond fashion manufacturers to improve accessibility and quality of brand resale services.
“Madeleine Memory is complementing the structural limitations of second-hand transactions by converting resale into SaaS (Software as a Service) and building a solid entry barrier through partnerships with large corporations,” said Shin Hyeok, an evaluator at Aventures. “In a market environment where brands’ ESG strategies and improvements to consumer experience are becoming increasingly important, Relay’s resale system is competitive as a B2B RaaS (Resale as a Service) model.”
“We want to transform resale into the brand’s official service to provide customers with reasonable consumption options and brands with a new revenue model,” said Yoo Jae-won, CEO of Madeleine Memory. “Through this investment, we will focus on improving our services so that brand resale can become a standardized retail experience.”
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