Appier, a global AI-based SaaS company, announced that it will hold a seminar for game industry marketers, “The Future of Game UA: Global Trends and Data-Based Strategies,” on April 24 at the POSCO Tower Yeoksam in Seoul. The event will be co-hosted with Airbridge, Apptweek, and Playo, and is targeted at approximately 300 industry professionals interested in user acquisition (UA) and marketing strategies for advancing into the global market.
The seminar will consist of a total of 5 presentation sessions, 1 expert panel talk, networking, and a lucky draw. Appier will present the theme of ‘Decipher the Code: New Era of UA with Generative AI and Predictive Insights’, introducing the impact of AI-based targeting and creative auto-generation technology on marketing performance and real-world cases.
This will be followed by presentations on various topics, including ENP Games' 'Chinese Games' Strategy for Entering Korea and the Reality of Korean Games' Entry into China', Airbridge's 'In-App Purchase and Revenue Optimization Strategy Using AI', AppTweek's 'App Store Marketing KPI and Performance Measurement Method', and Playo's 'Global Trends and the Rise of Reward Programs'. In addition, a panel talk with UA practitioners from Nexon, Kakao Games, Grampus, and Team42 will share their on-site experiences in establishing and executing actual UA strategies.
Appier expects that this seminar will help game industry marketers understand the latest trends in AI and data-based UA strategies and set a direction for achieving real results in the global market. Lee Bo-hyeok, Appier Korea’s Ad Cloud Solution Sales Director, said, “A performance-oriented marketing strategy is a key element in driving sustainable growth in the rapidly changing global game market.” He added, “I hope that this seminar will provide insights that can be applied directly to practice and serve as an opportunity to advance strategic thinking across the industry.”
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