– Operating profit in the black for the first time in 4 years… Strengthening the foundation through cost efficiency
– Quat·Wifi performance driving… Growth expected to accelerate through service advancement and global expansion
Enrise (CEO Kim Bong-gi), which operates the online home training platform QUAT and the social discovery service WIPPY, announced on the 15th that it has secured financial soundness by achieving a consolidated operating profit surplus for the first time in four years.
Enrise achieved its best performance since its establishment, recording sales of KRW 43.4 billion and operating profit of KRW 549 million on a consolidated basis in 2024. Operating profit is a 113.7% increase from the previous year, and it is explained that cost structure optimization and efficient operation strategies that have been pursued for several years have driven the performance increase.
The main businesses, Quat and Wi-Fi, are also continuing rapid sales growth. Quat and Wi-Fi sales increased by 17.7% and 29.7% year-on-year, respectively. Quat provides various subscription-based exercise programs to meet the increasing demand for systematic health management, and the formation of long-term user relationships through this seems to have led to an increase in subscription sales. The number of Quat active subscribers increased by 6.9% year-on-year, and new subscription sales during the same period grew by 39.3%, proving the stability and scalability of the subscription business model.
Wi-Fi's introduction of an AI-based identity authentication system and the 'PASS mobile ID authentication service' was effective in blocking inappropriate activities that may occur within the platform in advance, and strengthening the dual supplementary system to respond quickly when abnormal signs are detected. In fact, after the introduction of PASS authentication, the frequency of inflow and activity of the relevant users decreased by 70%, and the number of related reports decreased by 60%, significantly improving the overall stability indicators. The analysis is that focusing on creating a healthy communication environment contributed to increasing platform reliability and user satisfaction.
This year, Enrise plans to further strengthen the growth of its main businesses. Quat is developing new exercise equipment and expanding customized exercise content to increase user immersion, and is developing large exercise equipment that was only available in offline facilities in a small and modular form for home use. The strategy is to expand sales channels through commerce and to transform into a health tech platform that goes beyond simply providing exercise content to suggesting overall lifestyle improvements.
Wipi will focus on strengthening its domestic core competitiveness and advancing into the Japanese market. In Korea, it will enhance platform reliability by improving AI and machine learning-based matching algorithms and strengthening the system for blocking unhealthy users, and in Japan, it will expand its global user base through local partnership expansion and marketing strategies tailored to local culture.
Kim Bong-gi, CEO of Enrise, said, “This performance is significant in that it shows that our continuous efforts to improve cost efficiency and our strategy to improve service have led to success.” He added, “This year, we will further specialize in customized exercise content and AI-based friend recommendation technology to secure profitability and become a platform that provides enjoyment to everyday life.”
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