SayGames, a mobile hybrid casual game publisher, announced on the 14th that it will be taking charge of the global publishing of its new game Chainsaw Juice King through a partnership with RoadComplete Inc.
Saygames is a publishing company headquartered in the Republic of Cyprus, and this contract is noteworthy as it is Saygames’ first strategic partnership with a Korean game developer. This collaboration is part of Saygames’ strategy to expand its presence in the Asian market, and after confirming positive indicators and profitability during the three-month soft launch period, it is accelerating the full-scale promotion of global services.
Bae Soo-jung, CEO of RoadComplete, said, “Through this collaboration, we expect to provide a new hybrid casual experience to users around the world and further strengthen our expertise in global market strategy and live game operation,” adding, “Based on Saygames’ publishing capabilities and global marketing know-how, Chainsaw Juice King has a high possibility of global success.”
Anton Volnykh, Publishing Director at Saygames, said, “Lord Complete has demonstrated outstanding performance in developing hybrid casual games, which fits well with Saygames’ data-driven strategy. Korea is a market with great potential for hybrid casual games, and this collaboration is our first foray into that market, and we plan to further expand our partnership in the future.”
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