Mobidu Co., Ltd. announced that it participated in the 'Digital Marketing Summit 2025' held at COEX in Samseong-dong, Seoul from April 10th to 11th and introduced its main marketing solutions.
'Digital Marketing Summit' is Korea's largest digital marketing event, celebrating its 10th anniversary this year. Every year, industry experts and global speakers participate to share the latest trends and strategies in digital marketing.
At this event, Mobidu introduced the core functions of Sauce, a performance marketing solution for increasing sales at its own mall, and operated a booth centered around the live commerce advertising service ‘Source Ad’ and the short-form video boosting solution ‘Clip Booster.’
'Source Ad' is a performance marketing service that enables customized advertising execution using live commerce based on accumulated campaign experience of over 4,600 sessions and collaboration cases of over 2,000 brands. Attendees who visited the booth were able to check campaign performance in real time through the advertiser-only dashboard and directly experience the insights necessary for establishing strategies for each broadcast and medium.
Another major service, 'Clip Booster', is a short-form boosting service that exposes short video content to multiple affiliated media in a targeted and customized manner. In particular, the event attracted attention when the new product 'Oh! Clip Booster', launched in collaboration with OK Cashback, was unveiled. The service was introduced as an effective marketing tool for brand awareness and purchase conversion by focusing exposure on the 3040 consumer base with purchasing power by posting short-form advertisements on the shopping tab within the OK Cashback app.
Industry insiders and marketers who visited the Mobidu booth during the event showed great interest in the strategic value of live commerce and short-form content as marketing channels and expressed expectations for producing tangible results.
Mobidu CEO Lee Yoon-hee said, “As the digital marketing environment is rapidly changing, the importance of channels where brands and consumers can communicate in real time is growing,” and added, “Mobidu will continue to support efficient marketing of client companies with data-based, precise targeting and practical, strong performance marketing.”
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