Tmall Global Official Partner Rabbit Marketing Co., Ltd. announced on the 11th that it will participate in the 'Tmall Global Entry Briefing Session' co-hosted by the Seoul Economic Promotion Agency (SBA) and Alibaba Beauty. This briefing session is a place to increase understanding of the Tmall Global platform and share government support measures and successful entry cases for domestic beauty brands seeking to enter the Chinese market.
Tmall Global is the number one cross-border e-commerce platform in China with approximately 880 million monthly active users operated by the Alibaba Group. It has earned high trust from Chinese consumers through its structure that only allows authentic products from verified brands to enter the market.
The briefing session will be held from 1 PM to 6 PM at the Emerald Room on the 2nd floor of Lotte Hotel Seoul in Jung-gu, Seoul, and anyone can attend freely without an admission fee. In particular, companies that wish to enter Tmall Global through SBA’s business support program can receive government subsidies for a portion of the platform membership fee and advertising costs if they enter through the official TP company, Rabbit B Marketing. In addition, on the day of the briefing session, 1:1 individual consultations will be held to establish customized entry strategies for each brand, and these will be operated on a first-come, first-served basis through prior application. Among the brands participating in the briefing session, if they enter Tmall Global through Rabbit B Marketing, they will be provided with additional benefits on site.
“We decided to participate in this briefing session to provide companies considering entering the Chinese market with practical and feasible strategies,” said CEOs Choi Ki-hwan and Han Hyeon-min of Rabbit Marketing. “We plan to provide customized support to help companies overcome Tmall Global’s high entry barriers more efficiently.”
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