The first large-scale conference, 'B2B Roadmap 2025', where practical strategies are poured out, will be held on May 22-23

-Industry leaders including LinkedIn, Modoosign, and Ringle gathered together

– A place for knowledge sharing filled with successful cases and practical strategies specialized in B2B

The first integrated B2B conference in Korea covering marketing, sales, and business strategies is being held. Elephant Company, a B2B marketing specialist, announced on the 11th that it will hold 'B2B Roadmap 2025' for two days from May 22nd (Thursday) to 23rd (Friday) at 'Bottega Maggio La Foresta' in Seongdong-gu, Seoul Forest.

Under the slogan, “In a B2B world without right answers, helping all companies find a better way,” this event is a place to share integrated execution strategies that connect the entire process from marketing to customer conversion and business strategy into a single flow.

As major companies such as Samsung and LG are strengthening their B2B businesses due to the recent market volatility, B2B models based on long-term relationships are gaining attention as a more stable profit structure. This conference, planned in this trend, sought to differentiate itself by focusing on execution that B2B practitioners can immediately apply in the field, from search-based organic strategies, intent-centered sales, and AI utilization strategies.

Practical Strategies Revealed by Leaders Who Led B2B Transformation

This event will be attended by leaders from the domestic and international B2B industries. In particular, it will focus on topics that field practitioners are most curious about, such as △Marketing strategies in the era of generative AI, △Search Engine Optimization (SEO)-based organic marketing strategies, △Relationship-centered sales flow, and △B2B-specific copyright issues.

• LinkedIn Senior Account Director Minhee Choi will present “How to Use LinkedIn 200% for B2B Companies According to a LinkedIn Director” and reveal global B2B targeting strategies and actual conversion cases.
• In his lecture titled “B2B, B2G Business Expansion Strategy of Modusign, Korea’s No. 1 Electronic Signature Solution,” Modusign CEO Lee Young-jun introduces Modusign’s unique success story and sales strategy that has secured 300,000 customers.
• Ringle Co-CEO Seunghoon Lee shares the trial and error and know-how of success in expanding from a B2C business to a B2B business through “The Story of Ringle, a potential unicorn that grows rapidly even in the coldest season.”
• In the session “Organic Strategy Starting from Customer Intention,” Ascent Korea CEO Park Se- yong introduces a strategy to create a continuous influx of customers while reducing advertising dependence.
• Elephant Company CEO Yeji Kim and Lead Minju Kim will share search engine optimization (SEO) strategies and know-how, a hot topic in the B2B industry, under the topics of “B2B websites that customers find on their own” and “SEO practical formulas that create business growth.”

B2B survival and innovation strategies in the AI era

B2B survival strategies in the AI era are also one of the main topics of this conference. We plan to present practical ways to maintain competitiveness and grow in a rapidly changing technological environment.

• In the session “B2B Business Survival Guide in the AI Era” by Unbound Lab Dev CEO Yongmin Cho, response strategies for B2B companies and practitioners living in the present era are presented.
• Attorney Jeong Ji-woo 's "Copyright Laws that B2B Companies Can Easily Miss in the AI Era" introduces legal risks and countermeasures that may arise when utilizing AI.

In addition, you can also find practical know-how that can be applied immediately to the field, such as “Effective B2B Lead Generation Methods” by Eventus CEO Younghak Ahn, “Creating an Organizational Culture that Makes Your Brand Last Long” by Aftermoment CEO Changseon Park, and “Branding Strategies that Contribute to B2B Business” by Desker Marketing Team Leader Hoyoung Yoo .

Beyond simple presentations: hands-on conferences driven by practitioners

This conference is expected to be attended by approximately 1,000 people, from mid-sized and large-sized B2B leaders to startup executives and practitioners. In addition to simple presentations, various programs are also prepared to provide practical experience and exchange.

• In the 'B2B Partner Zone', you can experience the journey from lead acquisition to customer conversion.
• In the 'B2B Base Camp Zone', an exhibition will be held where speakers will provide answers to participants' questions in advance.
• On the evening of the first day, a 'B2B Dinner Party' will be held, providing an opportunity for around 100 B2B practitioners and leaders to interact closely across industries.

“There has been no integrated B2B conference in Korea that focuses on practical strategies and success stories that can be applied directly to practice,” said Kim Ye-ji, CEO of Elephant Company, which hosted the conference. “This event will provide B2B business executives with a clear direction in an uncertain market.” She added, “B2B Roadmap 2025 will not be a one-time event, but will be established as a continuous knowledge-sharing platform that will advance the domestic B2B ecosystem.”

Meanwhile, Elephant Company is a company leading the domestic B2B marketing market with a “content growth marketing” framework that proves organic marketing performance with data. In 2024 alone, it planned a total of 1,189 pieces of content and led business growth.

The second photo shoot will be additionally released on April 14th, and registration for the event and further information can be found on the Elephant Company official website.