Lunasoft , a B2B AI customer service solution company, announced on the 9th that it signed a business agreement (MOU) with Ubase for 'AI customer service innovation and smart BPS (Business Process Service) construction' at the Ubase Yeouido Digital Center in Seoul.
This agreement is a strategic partnership aimed at promoting digital transformation of the customer response market based on AI technology specialized in customer communication and strengthening the competitiveness of artificial intelligence contact centers (AICC). The two companies plan to ▲develop AI technology optimized for customer consultation solutions ▲build a smart BPS model for consultation automation and cost optimization ▲cooperate on joint marketing and branding, etc. In addition, they plan to continue continuous AI joint research and technology exchange.
BPS is a business model that goes beyond the limitations of BPO, which delegates business processes to external specialists, to identify the hidden needs of corporate customers and provide more proactive services. Ubase provides customized customer response services for companies in various industries such as finance, IT, distribution, and games, and is making a leap forward as a BPS company based on AI, RPA (robotic process automation), and data analysis. Through this collaboration, Lunasoft and Ubase are expected to expand AI-based customer consultation services and lead a smart BPS paradigm shift.
Mok Jin-won, CEO of Ubase, said, “We are in an era where improving customer consultation through AI is not an option but a necessity,” and added, “Through the technological cooperation between our two companies, we hope to implement a smart BPS model that goes beyond the limitations of existing BPO services and provide more advanced customer experience services.”
Park Jin-young, Chairman of Lunasoft, said, “Lunasoft has been leading CX innovation by applying next-generation technologies such as generative AI across customer communications,” and added, “Through collaboration with Ubase, a leader in the domestic BPO field, we will help more companies experience advanced AI-based customer consultations and improve consultation quality and operational efficiency.”
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