Vibe Company announced on the 9th that it will participate in the 'Digital Marketing Summit 2025 (DMS 2025)' held at COEX in Seoul from April 10th to 11th. DMS, which celebrates its 10th anniversary this year, is an event with the theme of 'Meeting the Future of Marketing' in which marketing leaders from global companies and domestic and international experts participate.
At this event, Vibe Company plans to present three major services: ▲AI-based global influencer discovery service ‘WHOTAG’, ▲big data analysis service ‘Sometrend’, and ▲trend curation service ‘Lifestyle Change Observatory’.
In particular, 'Hoo-Taek' is attracting attention as a service that is being unveiled for the first time at this DMS 2025. This service analyzes influencers active in 60 countries around the world using AI, and discovers collaboration targets suitable for the brand based on indices such as content quality, authenticity, and reach. In addition, content for collaboration proposals can be automatically generated.
Through this DMS, Vibe Company plans to confirm the practical contribution of AI in the marketing workflow from influencer search, suggestions, and content execution through responses from practitioners and reflect this in future service enhancements.
During the event, those who visit the Vibe Company booth will also be provided with a DMS limited experience account where they can experience ‘Hoo-Taek’ firsthand. Through this, attendees are expected to be able to experience the latest AI-based influencer marketing service in real time.
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