Criteo (Nasdaq: CRTO), a commerce media company, held its annual flagship event, 'Criteo Commerce Forum 2025', at the Conrad Hotel in Yeouido, Seoul on the 8th.
This event focused on the trends and marketing strategies of the domestic digital advertising industry along with discussions on commerce media strategies in the AI era. A total of 750 people including brand marketers, advertising agency partners, retailers, and media personnel attended the event and shared successful campaign cases utilizing Criteo’s solutions.
The event consisted of a total of 9 sessions, and global and domestic leaders including Michael Komasinski, CEO of Criteo, Todd Parsons, Chief Product Officer (CPO) of Criteo, and Szi-Wei Lo, General Manager of Criteo APAC, introduced Criteo’s latest technology and advertising solutions. In addition, companies such as Boston Consulting Group Korea (BCG Korea), LG CNS, Job Korea, World Vision, Soomgo, Nexon, and Kakao shared the effectiveness of advertising and monetization strategies utilizing Criteo solutions along with market trends.
At the event, Michael Komasinski, the new CEO of Criteo, delivered a welcoming speech during his first official visit to Korea since taking office. He introduced Criteo’s commerce media innovation strategy and shared with attendees the vision and future direction of transforming the industry through smarter, simpler, and more effective solutions.
In his keynote speech, Todd Parsons, Criteo’s CPO, introduced a strategy to maximize commerce media performance using AI trained on commerce data. He emphasized, “Consumers are making purchase decisions across multiple channels, and therefore it is essential to integrate seamless and measurable commerce experiences.”
He added, “AI is rapidly advancing, and the way brands and consumers interact is becoming more objective, intuitive, and personalized. Criteo is at the forefront of this innovation, helping advertisers and sellers unify their data, connect customer touchpoints, and leverage AI to improve advertising effectiveness. This creates value for both consumers and brands by balancing high-quality consumer experiences, media monetization, and marketing.”
The session, which introduced cases that led to success in the non-commerce market beyond commerce, along with a panel, explored new opportunities provided by Criteo together with advertisers in the gaming, O2O, recruiting, and NGO industries.
Meanwhile, in a session covering the SSP (Supply-Side Platform) case, LG CNS introduced a marketing campaign targeting the European market using Criteo's Commerce Grid media curation function, and Kakao presented an inventory design and media monetization strategy to maximize advertising effectiveness.
New business values for retailers were also proposed. Strategies and approaches for marketplaces and sellers to coexist through advertising were presented, and efficient value creation methods through Criteo's retail media products were shared along with technical preparations.
Criteo Korea CEO Kim Do-yoon said, “Today’s marketing must go beyond simple advertising exposure and produce meaningful results, such as actual sales. To this end, strategies based on AI and commerce data are essential. Commerce media can produce better results through performance analysis and improvement based on first-party data.” He added, “I would like to express my gratitude to the domestic and international companies and stakeholders who participated in this commerce forum, and Criteo will continue to lead the positive development of the domestic commerce media ecosystem based on AI and commerce data technology.”
Criteo provides brands, retailers, and media owners with a variety of solutions and resources to strengthen the domestic commerce media ecosystem. Commerce media connects all touchpoints in the shopping journey, creating new opportunities that go beyond traditional programmatic advertising. Through this, we support marketers, brands, retailers, and publishers to create better advertising effects and strengthen monetization strategies across the commerce media ecosystem.
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