Children and youth financial platform iCuka Co., Ltd. (CEO Namjin Bang) is receiving favorable reviews for changing the landscape of the children and youth fintech market by overwhelming traditional financial services in terms of actual user activity and loyalty indicators in just two years since its launch.
Since its launch in February 2023, iKuka has grown rapidly through word of mouth, especially among parents in their late 30s and early 40s with elementary school children. As of March 2025, the cumulative number of subscribers has exceeded 500,000, the number of monthly active users (MAU) has exceeded 320,000, and the number of daily active users (DAU) has exceeded 70,000.
In particular, iKuka has achieved remarkable results in usage and revisit rates. According to statistics from the mobile data analysis platform MobileIndex, iKuka’s monthly app usage rate was 67.93%, and its stickiness index was 24.83%, solidifying its position in the market.
Aikuca’s success goes beyond simply managing children’s financial activities, and it has become a comprehensive platform that strengthens trust between parents and children and supports financial education and the formation of sound spending habits.
In particular, iKuka provides real-time notifications of children's card usage history, allowing parents to immediately understand their spending status. In addition, the school arrival/departure notification and location confirmation functions allow parents to check their children's movement paths in real time, which also helps prevent unexpected accidents. Through this, parents can manage their children's safety and financial life at the same time, making iKuka's value shine even brighter.
In addition, it also provides customized content to enhance children and teenagers’ financial literacy. ‘Kukan News’, which is provided daily, easily explains economic and current affairs news at the level of children and teenagers, naturally inducing interest in finance. It also has various functions that cover even child learning management. ‘Incorrect Note Scanner’ helps children learn, and ‘Academy Fee Planner’ eases the burden of managing education expenses, and it is evolving into a comprehensive child management platform that covers both finance and education.
Aikuca continues to introduce various functions like this and is establishing itself as a ‘must-have app for children’ among parents. The paid membership service scheduled to be launched in April is expected to further strengthen the loyalty of existing users and foreshadows continued growth and market expansion in the future.
“iCuka will go beyond a simple financial management app and provide a comprehensive platform that helps parents manage their children’s financial lives and safety with peace of mind,” said Bang Nam-jin, CEO of iCuka. “We will continue to provide services that go beyond finance to encompass education and lifestyle, and establish ourselves as a representative platform responsible for the first financial experience of future generations in Korea.”
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