– 58% sales growth over previous year… Sales have increased every year since establishment
– Competitive product expansion, acceleration of global growth, infrastructure investment, etc. are driving sales growth.
– Representative product Conia Kitty cumulative sales volume 1.4 million, overseas sales ratio maintained at 60%
Cony by Erin (CEO Lim Yi-rang), which operates the global parenting lifestyle brand 'Cony', announced on the 7th that its sales last year exceeded 50 billion won.
According to Conibaierin, annual sales in 2024 were 50.2 billion won. This is a 58% increase from the previous year's sales of 31.7 billion won, and the company has been recording sales growth every year since its establishment. Operating profit was 7.9 billion won, and the operating profit ratio was 15.8%. Last year, overseas sales accounted for 60% of total sales, maintaining the same ratio as the previous year.
Konivayerin analyzed that the background for this sales increase was ▲continuous expansion of competitive products ▲acceleration of global growth ▲infrastructure investment. Specifically, not only the growth of existing categories such as representative products Koniva Kiti and bibs, but also the expansion of new categories such as newborn and infant clothing drove this sales increase. In fact, the cumulative sales of Koniva Kiti exceeded 1.4 million pieces last year. In addition, the company explained that it maintained steady growth in all business regions including Korea, Japan, Greater China, and North America, and that this growth was the result of strengthening operational infrastructure such as production, logistics, inventory, and data that stably supported this growth.
Konivaerin is a global D2C (Direct to Consumer) parenting lifestyle brand that sells its products in over 110 countries around the world, led by its flagship product Konia Kitty. It adheres to the D2C sales method that reduces distribution margins and quickly collects customer opinions directly, and in fact, more than 60% of sales are made through its own mall. In 2024, its own mall sales ratio was 68.6%, a 3% increase from the previous year (65.6%).
With this growth, Konivayerin has set its annual sales target at 80 billion won this year and over 100 billion won in 2026. It has expressed its ambition to achieve annual sales growth of 1 trillion won within the next 10 years. To this end, it plans to increase investment every year in expanding categories and global markets, as well as in localizing products, production, logistics, and marketing.
“In order to realize Connie’s mission of ‘making life as a parent easier and more wonderful,’ we are continuously strengthening our core competitiveness,” said Im Yirang, CEO of Connie By Erin. “Through continuous infrastructure investment, such as timely hiring of key talents, we will rise to become a global top-tier children’s lifestyle brand.”
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