– Transition to co-CEO system… Former Vice-CEO Jaehoon Jeong appointed as new co-CEO
– Strengthening competitiveness in the electronic finance market by focusing on developing a simple payment system
Changin Co., Ltd. (Co-CEOs Ha-il Jang and Jae-hoon Jeong), which operates the smart ordering service 'Tablero', announced that at the regular shareholders' meeting held on the 28th, it was decided to change the company name to 'Softment Inc.' and transition to a co-CEO system.
The new mission, Softment, is a combination of the words ‘Soft’, meaning soft, and ‘Payment’, meaning payment, and contains the meaning of transforming the rigid payment system into a softer and more user-friendly experience through Softment’s own QR·NFC solutions.
In addition, Softment plans to appoint former Vice President Jeong Jae-hoon as new co-CEOs along with the existing CEO Jang Ha-il in accordance with the resolution, and plans to maximize management efficiency for entering the electronic finance industry centered around the two co-CEOs.
CEO Jaehoon Jeong is the co-founder of Softment and has been in charge of platform operations and overall business management since 2020. He has proven his management skills by combining IT technology with electronic finance and leading Softment’s acquisition of an electronic payment gateway (PG) business license last year.
Through this change of mission and management reorganization, Softment plans to expand the market share of its main business, the smart order service ‘Tablero’, while also developing a new business, the offline easy payment system, to strengthen its service competitiveness in the electronic finance market.
Softment CEO Jaehoon Jeong said, “Based on the new mission and management system, we will further advance Tablero’s technological capabilities and continue to grow in the fintech sector,” adding, “We will provide innovative financial services and create customer-centered value.”
Meanwhile, the founder surpassed 20 billion won in annual transaction volume last year and acquired an electronic payment agency (hereinafter referred to as PG business) license from the Financial Supervisory Service. Following the 2.3 billion won pre-series A investment from global accelerator SparkLabs, CJ Investment, and Magna Investment in 2023, the company completed the series A investment from Hyosung Ventures this year.
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