Global short-form video platform TikTok announced that it successfully concluded the 'TikTok LIVE Entertainment Summit' held at WeWork Samseong Station 2 in Gangnam-gu, Seoul on the 2nd. With many leading companies in the domestic entertainment industry in attendance, this summit was designed to examine how entertainment and TikTok LIVE can create a synergistic effect and share insights on digital-based entertainment trends.
The first speaker, Janson Liu, TikTok Live Korea General Manager, introduced TikTok Live's unique strengths and mentioned TikTok Live's new possibilities. TikTok Live provides creators with an opportunity to grow in the global market based on TikTok's more than 1 billion users worldwide. He analyzed that TikTok's powerful content exposure engine, the recommendation feed, can help build a large global fandom quickly as soon as a live broadcast begins, leading to efficient and stable growth.
In the second session, Heejung Lee, Senior Manager of TikTok Korea Live Operations, presented specific content strategies along with TikTok Live's success stories in the entertainment field. Manager Heejung Lee stated that the global live market size is 30 billion dollars (about 40.2 trillion won) and has very high growth potential, with a compound annual growth rate (CAGR) of 20%, and suggested the possibility that stars in the entertainment industry can create new markets through TikTok Live, which has grown into a next-generation entertainment platform.
TikTok Live, currently available in 150 countries around the world, provides an environment where artists and global fandoms can easily communicate in real time. A major feature is that real-time subtitle translation allows for true communication without language barriers. In addition, it provides solutions that allow for various content formats beyond simple streaming, and is continuously attempting new things that cross genres and formats through collaborations with TikTok Live agencies, such as actress Yoo In-na's 'Yoo In Radio', audition program 'Time Turner', and music match live 'K-Pop Returns'. In recent years, personnel in the entertainment industry who have confirmed the potential of TikTok Live have entered the market in large numbers, and many TikTok Live agencies with a high level of understanding of the entertainment industry are already actively operating.
“Over the past two and a half years, TikTok Live has already seen tremendous growth in all aspects, including revenue, partners, and number of creators,” said Jensen Liu, head of TikTok Live. “In 2025, we will strengthen diverse global entertainment content, such as K-pop showcases, production conferences, and global auditions, and evolve into an entertainment platform for the next generation that connects global fans and artists in real time.”
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