ONDA announced on the 4th that it has completed Series B bridge investment. B2B credit fintech company Gowid played a central role in this investment, and existing investors also participated in follow-up investments. The investment amount was not disclosed.
Founded in 2016, Onda is a hotel and lodging B2B AI SaaS (Software as a Service) company that provides solutions for hotels and small and medium-sized lodging businesses through its integrated sales system 'Onda Hub', which covers 60-70% of the domestic online lodging sales market.
Gowid is a fintech company that supplies corporate cards to over 3,500 companies and recorded a credit usage amount of KRW 700 billion in 2024 alone. It is well-received in the industry for its bold approach to providing credit to companies with high growth potential. This investment is an extension of that, and Gowid plans to expand its support for promising startups in the future.
This investment is expected to be a significant driving force for Onda's future growth, as it was made at a time when the digital transformation of the domestic accommodation industry is rapidly evolving into the AI adoption stage. Onda will focus on strengthening services for small and medium-sized accommodation owners and developing solutions that AI Transform (AX) accommodation owners' operations and sales. In particular, it plans to launch an AI Agent (secretary) specialized in accommodation operation by combining LLM (large-scale language model) technology and accommodation business data in the first half of the year.
“The support of investors with the same vision as Gowith is a great help to our innovation journey,” said Oh Hyun-seok, CEO of Onda. “Through this investment, we will focus on helping small and medium-sized accommodation business owners maximize operational efficiency through AI Agent services.” He added, “We will support accommodation businesses operated by a small number of people, such as motels, pensions, and pool villas, to operate more smartly and efficiently with the help of AI.”
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