Salady announced on the 4th that it signed a business agreement (MOU) with Jinan-gun, Jeollabuk-do for the future mutual development of Jinan. The agreement ceremony was held on the 3rd at the Jinan-gun Office, and was attended by key officials from both sides, including Jinan-gun Mayor Jeon Chun-seong, Salady CEO Ahn Sang-won, Director Ahn Jeong-geun, Director Jeon Byeong-gil, and Salady Farm CEO Seok Jae-gyeong.
Salady operates a salad-only farm called ‘Salady Farm’ located in Jinan, and has strengthened its competitiveness in the salad industry by supplying premium vegetables of the multi-leaf series. Through this agreement, Salady will further strengthen its cooperation with Jinan-gun and expand the distribution and sales channels of local agricultural products.
Salady is a company that boasts the largest number of franchises among domestic salad brands, and it will support the expansion of the national distribution network of Jinan-gun agricultural products and contribute to the revitalization of the local economy. The main contents of the agreement are ▲discovery of production and distribution cooperation projects ▲establishment of a stable production and shipment base ▲promotion of promotional marketing ▲development of new markets, etc.
In addition, Salady is expected to additionally supply agricultural products grown in the glass greenhouses that Jinan County is currently constructing, and this agreement is expected to contribute to the development of Jinan County’s horticultural industry and revitalize the local economy. It seems that it will be possible to provide healthier food to consumers.
Salady CEO Sang-won Ahn said, “Based on Salady Farm’s operational know-how, we will promote stable agricultural product production and distribution with Jinan-gun and contribute to the revitalization of local farmers,” adding, “We will continue to create a food culture that people can trust and eat from.”
Jinan County Agricultural Policy Division Shinjeong New Agricultural Promotion Team Leader said, “We are delighted to be able to supply Jinan County’s specialty lettuce, salad lettuce, all year round through our collaboration with Salady,” and “We look forward to the synergy between Salady’s distribution network and regional specialized agriculture.”
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