Business Canvas (CEO Woojin Kim), the developer of CRM SaaS 'Recatch' that helps B2B companies increase sales, and Remember & Company (CEO Jaeho Choi), which operates the business network service 'Remember', held a joint webinar on March 25th on the topic of 'B2B sales increase strategies that can be implemented immediately'.
This webinar is comprised of three sessions of approximately 120 minutes and is designed to provide practical insights into customer acquisition and conversion strategies. The topics are based on key data from the '2025 B2B Benchmark Report' released in February.
The first part of the presentation by Ha-un Hwang, Marketing Lead, and Han-gyu Kim, Sales Lead, from ReCatch (Business Canvas), emphasized the importance of marketing-centered sales activities utilizing websites and blog content in addition to sales-centered sales activities utilizing networks, saying, “Digital channels are essential for long-term brand building and discovering potential customers.” Specifically, they presented a strategy for securing potential customers through a “lead magnet,” commonly known as white paper marketing, and a strategy for utilizing “SDR,” which increases the sales meeting conversion rate based on fast customer response speed and abundant customer information, which drew great attention from the participants.
Kim Han-gyu, the lead, said, “Sales is an information war, and understanding customers determines performance.” He added that using a CRM tool like Re:catch can help increase understanding of customers in a short period of time by recording visitor behavior data, public information such as sales and number of employees, and AI summaries of recent trends, which helps achieve actual sales performance.
In the second presentation, Remember’s Research Business Division Manager, Daewoong Joo, spoke as a speaker and emphasized that ‘knowing customers accurately’ is the most fundamental starting point for B2B sales growth. He emphasized that “what is important in research is not simply execution, but who you ask,” and that the accuracy of customer definition determines the success or failure of a sales strategy.
He explained that precise target research by industry, job, and position is possible based on Remember’s 5 million active members, and also introduced actual corporate cases. Cases were shared where companies in each industry, such as fintech, machinery, and SaaS, redefined their targets and changed their sales strategies through research, resulting in sales growth of 200-2000% or more.
Part 3 featured the process of creating a benchmark report and a real-time Q&A session. Marketing Lead Hwang Ha-un, who oversaw the report project, said, “The cumulative number of downloads has exceeded 10,000, and I feel rewarded that I can contribute to the growth of domestic B2B businesses every year through the B2B benchmark report.” He added, “This report in particular was able to set accurate targets and collect efficient data thanks to the Remember Market Research solution.”
One attendee commented, “The stories from the forefront of B2B marketing and sales were very helpful.” He also said, “After studying the pre-distributed report with my team, I was able to further enhance my understanding of the content by participating in the webinar.”
Meanwhile, the '2025 B2B Benchmark Report' is available for free download on the official ReCatch website, and a replay of the webinar can also be requested when downloading the report.
- See more related articles
You must be logged in to post a comment.