Incross (CEO Son Yoon-jung), a digital advertising company affiliated with SK Square, announced on the 4th that it signed a contract with Samsung C&T to operate the online commerce service 'Homeniq'.
Through this contract, Incross will be responsible for all aspects of commerce operations, including the operation of various Homenickers Club products, planning and operating group purchases for residents, and developing a system to support supplier entry.
Homenick is a smart home platform that provides functions necessary for apartment living, such as digital smart home services and community facility reservations. Its frequency of use is high, with users recording an average of 2 to 3 visits per day. The Homenick online shopping mall can be accessed through the Homenick app, which has 40,000 premium consumers.
Incross will present customized product sourcing and planning exhibitions that take into account the characteristics of apartment residents, the main user base of the Homenic online mall, and will provide differentiated services by strengthening the group purchase function. In addition, in the process of operating the Homenic online mall, it will collaborate with NHN Commerce and introduce Shopby Premium to expand the shopping function. Shopby Premium is a shopping mall construction solution for mid-to-large enterprise customers, and is a solution that enables customized services optimized for companies with large business scale.
Incross CEO Son Yoon-jung said, “Through this contract, we will work closely with Samsung C&T to build customized commerce and further enhance the functions and convenience of the Homenic online mall.” He added, “Incross will solidify its unrivaled position in the commerce operation market based on the commerce operation expertise and technological prowess it has accumulated so far.”
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